Master Essential Skills & Topics for Retail and CPG

Unlock the power of storytelling in business with CMKG's innovative Story Arc Framework. Learn how to captivate your audience and drive results through compelling narratives.

eLearning training program designed to build a more diversified skillset need to grow beyond a traditional sales approach. Learn new skills in critical areas of Retail Understanding, Data & Analytics, Presentations & Storytelling, and Staying Relevant. Create a path for greater business success by learning to develop better solutions and presentations for your retail customers. Learn more about Sales Training & Assessment Solutions.

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning. Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner. Buy Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills ($297) from CMKG.ORG

Course Overview Selling takes place internally within retailers and suppliers, across departments and teams, like the category manager at the retailer selling an idea or concept to their business unit lead or manager, or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. We teach that when we refer to the Seller and Buyer, the concepts and analogies are relevant across multiple types of relationships. Approximately 2 hours course time