Master Essential Skills & Topics for Retail and CPG

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning. Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner. Buy Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills ($297) from CMKG.ORG

Project missteps and misunderstandings often arise when there's a lack of effective collaboration between partners. Without a framework in place to foster collaboration, individuals often end up with different goals and expectations, resulting in wasted time, energy, and resources. This virtual classroom training provides learners with the key skills to enable successful collaboration between both internal and external partners. Through a comprehensive understanding of joint business planning, participants are able to implement JBP strategies to solve their customers' key business issues, navigate expectations and next steps, and become more effective consultative category professionals. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Course Overview This course gives participants the skills to enable effective collaboration between partners, as well as teaches them how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. It also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. Participants develop key skills to help them become more consultative category professionals and enables them to become more effective with their efforts to solve customer’s key business issues. Approximately 2 hours course time