Master Essential Skills & Topics for Retail and CPG

Overview: In the last decade, category management has evolved significantly due to complex data, advancing technologies, changing shopper expectations, and the rise of the omni-channel. To remain effective in retail and CPG, it's crucial to adopt a more dynamic and adaptive approach. This includes integrating insights from diverse channels, prioritizing the preferences of the modern shopper, and leveraging innovative technologies. Navigating these changes requires a strategic upgrade, acknowledging new challenges and embracing cutting-edge strategies to stay relevant and agile in the dynamic retail landscape.

As more industries move their sales and business online, cultivating skills to successfully navigate the eCommerce space is now more important than ever. Luckily, with the right tools and training you can easily open up opportunities in the online sphere and adapt brick and mortar category management strategies for the eCommerce space. This virtual classroom training explores the new eCommerce landscape, the challenges you'll face, and how to extend category management strategies beyond brick and mortar to ensure your success and increased Shopper satisfaction. category management in ecommerce and the omni-channel This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session