Master Essential Skills & Topics for Retail and CPG

As the omni-channel continues to evolve and shoppers demand more from their experience, we need to understand how to create strategic, profitable and shopper-focused assortments. Join Sue Nicholls of CMKG as she walks through the requirements, considerations and analytics for Omni-Channel assortments that reflect the needs of shoppers, retailers and manufacturers.

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Product assortment is where large amounts of analytic time is spent since products not carried by a retailer can’t sell. Assortment analysis determines how to fit innovation into the product range. Participants inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand-based clustering and assortment.

This course provides new and relevant insights into changing Shopper behaviors as a result of COVID-19 and different perspectives on the implications for future business. We also introduce a COVID-19 Resources Tool to help learners to navigate through the rapidly changing shopper and industry.

In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data. In this course, through collaboration with some top Shopper data/insights solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding. Some of the impacts of the COVID-19 virus are also addressed.