Overview: Strengthen understanding of the different types of data available in retail and CPG, including POS, syndicated data, panel data, shipment data, eCommerce data, and internal reporting. This topic helps teams better understand what each source can and cannot answer, and how to use data more intentionally in a modern business environment.

Overview: Help teams build stronger analytical confidence by improving how they calculate key measures, interpret results, read reports, and draw more meaningful insights. This topic is designed to strengthen foundational analytics capability so participants can move beyond reporting numbers to understanding what the numbers are saying and why they matter.

Overview: Help teams build stronger category reviews by using multiple data sources, aligning analysis to company and category strategic priorities, and identifying the top opportunities or priorities that should shape action. This topic is designed to make category reviews more strategic, more connected, and more useful for decision-making.

Overview: Strengthen how teams use KPIs to identify growth opportunities by connecting performance measures to business questions, category dynamics, and practical next steps. This topic helps participants use KPIs more intentionally to spot where opportunity exists, where deeper diagnosis is needed, and how to connect performance to action.