Master Essential Skills & Topics for Retail and CPG

The sheer amount of data available today can be daunting. But it’s availability also provides an opportunity to redefine our measurables, improve our decision making and better analyze shoppers, assortments, channels and more. In this training session, participants will learn to analyze “year ago” data in the most effective ways to make the best decisions moving forward, create a new definition of “market” and describe how to capture data from different sources, and describe new ways to complete assortment analytics in the omni-channel world.

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction. Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG

Course Overview

Course Overview Learners get an in-depth look at retail POS data, including retailer and third-party scanned sales data, and learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin. Approximately 2 hours course time

Category reviews are an essential part of category management. Too often the day-to-day management of a set of categories focuses on tactical moves only but doesn’t consider the overall strategic direction. By “diving in” to a category at least once, through a category review, learners can ensure the achievement of their long-term goals and ensure they are maximizing consumer appeal. In the first instalment of this series, we go over some of the key components of the category review and gets participants’ perspective on improving the process, increasing automation, and what a “best in class” category review would look like. In the second part, we delve further into category review templates (including layouts and key measures) and integrate the learning into some preliminary outlines for future "Category Reviews" that may help participants to improve the ones they develop.