Master Essential Skills & Topics for Retail and CPG

Course Overview

This final, but critically important, implementation step is often misunderstood or even forgotten — even though success of your entire category plan relies on effective deployment. Participants understand the most efficient and effective ways for deployment.

Course Overview

Are your presentations conveying data in an understandable and compelling way?

Data visualization is the graphical representation of information and data. By using visual elements such as charts, graphs, and maps, data visualization enables us to see and understand trends, outliers, and patterns in data. Data visualization helps to tell stories, getting rid of the noise and highlighting the useful information. It is where art and science meet in category management and shopper insights - the data and analytics are the science, and it needs to work together with the visuals (or art) for great storytelling. In Part 1 (521), we make connections between creative storytelling and analysis, with some great examples of data visualization for different data sets. In Part 2 (522), we show learners how to create data viz for conceptual ideas and non-data outputs, and how to use diagrams and visual metaphors to illustrate relationships and clarify concepts to reinforce their presentation points.