First Cohort meets live, online December 10 & 17, 2020. Learn how the changing Shopper drives a highly complex path to purchase and why considering a broader, Omni-Channel perspective is critical for success in category management. You will explore and understand both online and offline retail channels and discover how they form the larger total market — or Omni-Channel. Then, we’ll create a data source grid that spans Pureplay, Omni-Channel, and Brick & Mortar retailers to identify key issues and data gaps to uncover a “total market” perspective. Finally, we’ll rethink the analytic pathway for category and business reviews to ensure you think holistically about the Omni-Channel, leading to better and more informed decision making.