Essential Topics for Retail & CPG Organizations

As part of your Premium CatMan Membership, you are invited to attend six live webinars per year. Plus, inside your online learning center, you’ll have access to the recordings of previous webinars that include topics that dive into DATA, ANALYTICS, STRATEGY, PROCESSES, and PEOPLE. Access is also available to corporate clients and individuals who have purchased training from CMKG during their training contract period.

Evaluating and Managing Risk In Your Business

Do you work for an organization that is encouraging you to take risks, but may not be giving you the roadmap to feel comfortable with your decisions?

Story Telling, More Than Just Fact Based Selling

on Oct 31, 2019 11:01:05 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Category management has changed since its introduction over 30 years ago. So how do the solutions / data / technologies that you sell fit within the new category management framework? CatMan 2.0 (developed by the CMA) provides a framework and guidelines for a new category management approach. In this webinar, join us as we walk you through a new learning platform that CMKG rolled out in 2017 that includes a solution provider component (both from an educational and a training perspective), as well as learn how you can get better educated in the future of category management and how you can help the industry move forward.

Rocking Your Presentations in PowerPoint Part 2

on Oct 31, 2019 11:00:28 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Sue Nicholls walks you through some lesser-known PowerPoint tips and how-to’s that will further develop your presentation skills with better-looking slides, charts, and tables that will improve your presentations and really help you Rock Your PowerPoint! This is a 'hands-on' course that will include a number of fast-paced exercises.

Rocking Your Presentations in PowerPoint Part 1

on Oct 31, 2019 10:59:44 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
You spend lots of time analyzing data and drawing insights. But how much time and consideration do you put into your presentations? Learn how to save time and make your presentations look better, slicker, and more compelling; get people to say "yes" to your ideas.

Moving to More Strategic, Fact-based Presentations Using Storyboarding

on Oct 31, 2019 10:59:06 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Presentation skills continue to be an area that we can all improve on, and it’s a topic that we’ve been working on with a lot of clients through live and webinar-based training sessions.

Seasonality Analysis For Your Post Season Holiday Evaluation

on Oct 31, 2019 10:58:22 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Seasonal merchandising represents one of the biggest opportunities for retailers to increase GM sales, profits and customer count. To realize its potential, it requires focused attention, with an opportunity to follow a category management process to create a strategic approach to your most seasonal categories.

Developing Your Soft Skills

on Oct 31, 2019 10:57:48 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Having the technical skills and knowledge to successfully execute your job duties is only one part of being the best you can be in the workplace. In addition to these “hard” skills, we also need “soft” skills. Soft skills are those skills that allow us to effectively work with others. No matter what your position, organization, or industry, you work with people!

Ways to Identify Growth Opportunities In Your Business

on Oct 31, 2019 10:56:59 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
In today’s business environment, sustaining growth and profitability can be a difficult task. There are shortened product life cycles; business models change and new competitors appear (particularly in the online space). This constant instability makes it necessary to more strategically seek new ways to grow your business.

Trends in 2018 That Will Affect Category Management

on Oct 31, 2019 10:55:53 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
It’s a whole new game in consumer packaged goods and retail in 2018 – incredible disruption through a combination of digital technologies, new competitors with vastly different economics, and shoppers who incorporate multiple shopping approaches – that differ by generation - into their everyday lives.  There’s no longer a straightforward business industry model or shopper path to purchase, that’s traditionally been based on strong brands and mutually beneficial retail partnerships. Winning in a “winner take all” digital world is becoming exponentially more difficult, and it requires rethinking longstanding approaches and traditional business models.

CatMan 2.0™ Introduction: What’s Changed?

on Oct 31, 2019 10:55:12 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel. 

What Happened in 2018 and where are we headed in 2019?

on Oct 31, 2019 10:54:27 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Join Sue Nicholls, CPSA, of CMKG as she shares her perspective on some of the biggest changes in Shopper, omni-channel, and the retail industry through leading-edge industry data sources and solution providers, as well as a glimpse at where things are expected to go in 2019. During the webinar, Sue will share real-world examples and resources that will help you think about how these changes might affect you, your role, and your company.

Category Management in eCommerce

on Oct 31, 2019 10:53:26 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
As online sales continue to grow, there’s an opportunity to find ways to take category management into the eCommerce space. We will start to explore ways for you to extend category management into the online space for improved Shopper satisfaction.

Best in Class Category Reviews Parts 1 and 2

on Oct 31, 2019 10:52:53 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Category reviews are an essential part of category management. Too often the day-to-day management of a set of categories focuses on tactical moves only, but doesn’t consider the overall strategic direction. By “diving in” to a category at least once, through a category review, you can ensure the achievement of your long-term goals and ensure you are maximizing consumer appeal. 

Applying Critical Thinking to your Category Management Work

on Oct 31, 2019 10:52:23 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
When assessing your business or your retailer’s business, it starts with understanding how the overall business is performing – volume, share, profit, and growth – vs. targets and vs. competition. Once you establish how the business is performing, you should tie in with understanding what shopper behavior is driving the results. 

New Shopper Perspectives - The Evolution

on Oct 31, 2019 10:50:45 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
"Shopper" is the focal point of everything these days. Advancements in CatMan 2.0, new data and technology drive the need for us to integrate Shopper more and more in everything that we do in category management.

CatMan 2.0: Shopper Marketing and Shopper Insights in the Category Management Process

on Oct 31, 2019 10:49:20 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
"Roles that are inter-dependent should be in the same organization. Shopper insights, shopper marketing and category management are inter-dependent in creating the necessary output for the ultimate client (the retailer), the category platform." (Quoted from CatMan 2.0™) As we have been “preaching” to our students for a few years now, the Shopper can’t be kept separate from the category management process – it needs to be integrated into all steps of the process!

Identifying Business Opportunities Through Improved Shopper Focus

on Oct 31, 2019 10:48:40 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
This webinar is all about the Shopper, including ways for you to incorporate them into your work. With presenters from Video Mining and SwiftIQ we'll run through two hands-on case studies in which you will draw Shopper insights from a set of data and learn how to turn these insights into action. 

The Power of Shopper Insights: Why it’s important and what to do about it

on Oct 31, 2019 10:47:08 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments |
Sue Nicholls invites special guest Leslie Warshaw (SIMA) to co-facilitate this session, which will address the power and importance of Shopper Insights in today’s world, and how Shopper understanding can help drive growth in your business.

Improving Your Business Acumen in Category Management

on Oct 31, 2019 7:38:53 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | PEOPLE
Business acumen requires an understanding of finance, strategy, and decision-making. Most managers and employees, however, are responsible for specific areas, and they have little understanding of the impact their decisions have on other areas.

Developing Data Visualization Skills for Better Storytelling, Part 2

on Oct 1, 2019 7:17:54 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | DATA
In this webinar, Sue Nicholls of CMKG will teach you how to create data viz for conceptual ideas and non-data outputs (the Part 1 webinar focused on data outputs).  Rather than using bullet points on all of your slides, there’s an opportunity to use diagrams and visual metaphors to illustrate relationships and clarify concepts to reinforce your presentation points. 

Developing Data Visualization Skills for Better Storytelling, Part 1

on Oct 1, 2019 7:08:53 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | DATA
Data visualization is the graphical representation of information and data. Because our eyes are drawn to colors and patterns, we can quickly identify red from blue, square from circle. By using visual elements such as charts, graphs, and maps, data visualization enables us to see and understand trends, outliers, and patterns in data.