Master Essential Skills & Topics for Retail and CPG

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Annual Learning Subscription: Online Training from CMKG


*Training Topics, Format, or Audience: Individual Training Training Subscription Online Training
Future-proof your career by keeping current and upgrade your skills the easy way — with CMKG's Annual Learning Subscription! The Annual Learning Subscription includes 12-month access to CMKG’s leading training, resources, tools, and webinars. Subscribers get so much from us without breaking the budget. A Learning Subscription is the perfect way to stay current with the industry and the easiest way to continue to build your skills over time and keep up with the ever-changing CatMan industry.  Buy Annual Learning Subscription ($249) from CMKG.ORG

Upheaval in Retail Product Supply Chains and its Impact on You… On All of Us


*Training Topics, Format, or Audience: Skill-Building Webinar Featured Webinar
eCommerce is impacting tactics in-store and online. To keep up with consumer needs in both, retailers require clear understanding of how products move from warehouses to consumers. Retailers are changing, including: making monumental supply chain shifts; rationalizing assortment lineups and changing planograms; relooking at pricing strategies and promotional activity as stores become distribution centers for in-store pickup; and prioritizing digital platforms as they move to an omni-channel approach.

Innovative Responses to the Pandemic


*Training Topics, Format, or Audience: Skill-Building Webinar
Don’t miss what we’ve learned and how things have shifted during the pandemic.

Understanding Retailer Strategy and Category Management 1: Skill Development Training Program from CMKG

This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective.  Understanding the foundations of category management is critical to anyone who touches retail. Without the big picture perspective, it’s difficult to understand the role that you play within it and how to create the best solutions. Buy Understanding Retailer Strategy and Category Management 1 ($297) from CMKG.ORG  

Understanding Retailer Strategy and Category Management 2: Skill Development Training Program from CMKG

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management. Buy Understanding Retailer Strategy and Category Management 2 ($369) from CMKG.ORG  

Advanced Retailer Understanding: Skill Development Training Program from CMKG

This accredited skill development training program builds proficiency in understanding Retailer's business goals and objectives. Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new perspective that you can apply to future decisions and recommendations that you make. Buy Advanced Retailer Understanding ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 1: Skill Development Training Program from CMKG

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work. Buy Proficiency in Understanding and Using Data 1 ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 2: Skill Development Training Program from CMKG

Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using any data sources in your work. Buy Proficiency in Understanding and Using Data 2 ($198) from CMKG.ORG  

Category and Business Insights 1: Skill Development Training Program from CMKG

Learning how to turn data into insights and insights into action can be done in simple yet powerful ways — a truly important skill for sales, marketing, and category management professionals. Buy Category and Business Insights 1 ($198) from CMKG.ORG  

Category and Business Insights 2: Skill Development Training Program from CMKG

Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each tactic. A deep understanding will highlight strengths, weaknesses, opportunities, and threats for your categories or brands that may not be apparent from a topline look at the data. Buy Category and Business Insights 2 ($198) from CMKG.ORG  

Assortment & Space Management Skills: Skill Development Training Program from CMKG

This program builds your skills to help you make better recommendations or decisions that affect product assortment and the retailer's shelf through a better understanding of each of these tactics.  Do you ever think how the decisions or recommendations that you make affect product assortment or space management for the retailer (like innovation, product lineup changes, promotion, display)? Learn how to make more strategic decisions or recommendations by better understanding these two important tactics.  Buy Assortment & Space Management Skills ($297) from CMKG.ORG  

Building Pricing and Promotion Skills: Skill Development Training Program from CMKG

Pricing and promotion are important tactics that have a significant impact on volume and profit in a category. In order to make the best recommendations or decisions for pricing and promotion, you need to understand strategy, data and analytics associated with each of them, ultimately driving volume and profit. The skills you develop in this program will result in more fact-based pricing and promotion decisions (and potential increased sales and profit) that align to overall Retailer strategies. Buy Building Pricing and Promotion Skills ($198) from CMKG.ORG  

Consumer and Shopper Analytics and Insights: Skill Development Training Program from CMKG

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction.  Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG  

Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills: Skill Development Training Program from CMKG

Build proficiency in developing compelling PowerPoint presentations using a fact-based approach with logic and flow.  Learn how to take the analytic work you've completed and turn it into a fact-based presentation that looks good, is relevant for your audience, has logic & flow and tells a story. This is where art and science meet. Buy Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills ($198) from CMKG.ORG  

Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills: Skill Development Training Program from CMKG

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning.  Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner. Buy Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills ($297) from CMKG.ORG  

Creating Category Reviews to Reflect the Omni-Channel

Learn why your category reviews might be too limited and what you can do about it.

CatMan Foundations: Virtual Classroom Training from CMKG

Before you can create an effective CatMan approach and deliver compelling business results, you first need to master the fundamentals. Through a comprehensive understanding of category management, how it works, and why it's important for your business, you'll be able to expertly utilize data, insights, and analytics to uncover new opportunities and create a strong CatMan approach to successfully meet your immediate and bigger-picture goals. This virtual classroom training will provide you with a thorough understanding of CatMan foundations, the key steps of the CatMan process, and how to integrate an effective CatMan approach to your business.

CatMan 2.0: Virtual Classroom Training from CMKG


*Training Topics, Format, or Audience: CatMan 2.0 Live Training Virtual Classroom Training Team Training
The category management process has changed to reflect more complex data, increasingly complicated technologies, more sophisticated Shoppers, and an evolving retail Omni-Channel. And, as the industry continues to rapidly evolve and present new challenges, your strategic CatMan approach must adapt to meet the needs of the new Shopper and Omni-Channel. This virtual classroom training will dive into the most important changes to the category management process, the implications they have for your team and for navigating your business into the future, and will provide your team with the skills necessary to implement an effective CatMan strategy to keep up with this ever-changing industry.

Working with Limited Data: Virtual Classroom Training from CMKG

Despite all the new data sources available in today’s world, many of us still find ourselves in “low data” scenarios, whether it’s in an entire industry, a region, or a category. The good news is that limited data doesn’t mean you can’t do category management — it just means that you have to get more creative and rely more on ad hoc research (like consumer focus groups and insight studies), audit data (like shelf space and number of flyers) and even supplier shipment data (for market information).  This virtual classroom training will give your team the skills to create an effective category management approach in a limited data environment. You'll gain meaningful insights into maximizing data, learn to optimize creative data sources, and better understand the type of collaboration and trust needed between Retailers and Manufacturers. 

Improve Your Virtual Meetings: Virtual Classroom Training from CMKG

Virtual meetings are now essential for CPG and retail organizations to maintain productivity and continuity during the pandemic. They can make it easy to align teams, keep employees engaged, and collaborate with clients and vendors. But even if virtual meetings have been part of your work routine for a while, you may still fall victim to virtual meeting faux pas or even worse — bored, distracted, or confused attendees causing a lack of real progress. This virtual classroom training will provide best practices and approaches to keep your team’s virtual meetings productive, impactful and interactive.

Data to Insights: Virtual Classroom Training from CMKG

With more complex data available, along with the sheer amount of data right at our fingertips, identifying what's relevant and important versus what isn't becomes more of a challenge. To effectively analyze and derive compelling insights from massive amounts of data you'll need to expertly distinguish between facts and insights and sift through the noise to recognize data points relevant to your specific business situation. This virtual classroom training will provide your team with the tools and skills to make more fact-based strategic insights to help grow your business and partnerships, create new solutions, and uncover new opportunities for your business.

Collaboration and Joint Business Planning: Virtual Classroom Training from CMKG

Project missteps and misunderstandings often arise when there's a lack of effective collaboration between partners. Without a framework in place to foster collaboration, you often end up with different goals and expectations, resulting in wasted time, energy, and resources.  This virtual classroom training will provide you with the key skills to enable successful collaboration between both internal and external partners. Through a comprehensive understanding of joint business planning, you'll be able to implement JBP strategies to solve your customers' key business issues, navigate expectations and next steps, and become more effective consultative category professionals.   

Category Management in eCommerce: Virtual Classroom Training from CMKG

As more industries move their sales and business online, cultivating skills to successfully navigate the eCommerce space is now more important than ever. Luckily, with the right tools and training you can easily open up opportunities in the online sphere and adapt brick and mortar category management strategies for the eCommerce space.  This virtual classroom training explores the new eCommerce landscape, the challenges you'll face, and how to extend category management strategies beyond brick and mortar to ensure your success and increased Shopper satisfaction. 

Developing Your Presentation: Virtual Classroom Training from CMKG

While we spend a great deal of time analyzing data and drawing insights, rarely do we put the same time, energy, and consideration into building the presentation — from visuals to flow to story. By building a sleeker and more compelling presentation, you're more likely to get people to say "yes" to your ideas. This virtual classroom training will help you prepare and develop captivating presentations by pinpointing where you can improve storytelling, how to better translate your ideas into visuals, and increase engagement with your audience.

Data Visualization: Virtual Classroom Training from CMKG

As our data-driven world evolves in retail and CPG, so does the need for us to hone our skills. Communicating data insights effectively can be a challenge, and key information often gets lost in the overwhelming noise of numbers and statistics. That's why, by integrating data visualization strategies, you can control the chaos and easily see and understand trends, outliers, and patterns in data. This virtual classroom training will show you how to implement visual elements into your data-driven presentations, enabling you to tell a clear and informative story. With data visualization techniques, you'll ensure your team and clients always walk away with a comprehensive understanding of your data analysis and insights.

Storyboarding: Virtual Classroom Training from CMKG

Presentation skills continue to be an area that we can all improve on. With only a short amount of time to communicate goals and urge your team or clients to action, creating a captivating and clear presentation is crucial. This virtual classroom training will provide you and your team with the skills and tools to craft better presentations through storyboarding that clearly define goals, draw insights, and identify opportunities for both your team and clients.

Nail your next virtual meeting


*Training Topics, Format, or Audience: Skill-Building Webinar Virtual Meetings
How well do you know the post-pandemic Shopper? 

30-Day Learning Subscription Trial

The CatMan Learning Subscription Trial includes 30-day access to CMKG’s online Training & Resource Center. This is an easy way to explore category management, build skills, and try out CMKG’s approach to continuous learning! This low risk option is perfect for those just entering the industry or considering a career in Category Management. Get a taste of our exclusive learning tools and resources that will help you stay competitive and on top of the ever-changing industry trends. Your 30-Day Learning Subscription Trial is a no pressure, no stress way to take advantage of our advanced training and see where you can benefit from our extensive learning resources.   Buy 30-Day Learning Subscription Trial ($49) from CMKG.ORG

CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG

The CatMan Master’s Series is a set of 12 webinars with accurate information about CatMan 2.0™ that will impact your day-to-day and future role using this updated, advanced category management process. Both Retail and Manufacturing organizations need to learn what Catman 2.0 is so they can stay relevant and compete. Get yourself or your team ready with topic-based recorded training webinars that will help you apply Catman 2.0 principles through examples, strategies, and tips. Who should participate? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced knowledge based on specific topics (or all topics). Buy CatMan Master’s Training for Advanced Practitioners ($599) from CMKG.org.    

Foundational / CPCA Category Management Training Program: Online Training Program from CMKG

This comprehensive set of foundational courses is designed to give a solid grounding in the category management process, basic assessment and category tactics. Who should take this course? Individuals looking for a basic understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPCA level. Buy Foundational / CPCA Category Management Training Program ($1,009) or Certification Package ($1,199) from CMKG.org.

Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of online courses that will give you the skills to function at an intermediate level in your role in retail / CPG / FMCG. Who should take this course? Those looking for an intermediate understanding of Category Management - including deep-dive analytics and tactics - and/or who are looking to achieve CMA designation at the CPCM level. Buy Intermediate / CPCM Category Management Training Program ($999) or Certification Package ($1,099) from CMKG.ORG

Foundational / CPCA + Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This category management training program spans the foundations of Category Management from the foundational to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

All Course Category Management Training Program: Online Training Program from CMKG

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses.  Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center. Buy All Course Category Management Training Program ($2,149) from CMKG.ORG  

Advanced / CPSA Category Management Training Program: Online Training Program from CMKG

This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills to function at an advanced level in your role in retail / CPG / FMCG. Who should take this course? Those looking for an advanced understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPSA level. Buy Advanced / CPSA Category Management Training Program ($499) from CMKG.ORG  

Collaborative Business Planning: Online Training Course from CMKG

This course will give you the key skills that enable effective collaboration between partners. You'll learn how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. The course also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. You'll learn the key skills to help you become more consultative category professionals. The course will also help you to become more effective with your efforts to solve customer’s key business issues. Buy Collaborative Business Planning Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Selling: Online Training Course from CMKG

Selling takes place internally within retailers and suppliers, across departments and teams. Like the category manager at the retailer selling an idea or concept to their business unit lead or manager. Or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. So when we refer to the Seller and Buyer, realize that the concepts and analogies are relevant across multiple types of relationships. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Marketing to Your Shopper: Online Training Course from CMKG

Shopper Marketing is being touted as the category management of the future. This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works, and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. You'll then learn about in-store marketing to shoppers across different stimuli. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Leveraging Data for Advanced Shelving Solutions: Online Training Course from CMKG

This course will give you best practices for designing practical shelving recommendations that simplify the shopping experience and optimize category sales and shelf productivity. There is no technical or planogram requirements in this course. You'll learn advanced skills that leverage space management automation and efficiencies. You will have the opportunity to assess a diaper planogram based on some reports that are provided to them in a workshop. The last part of the course focuses on cluster- and store-specific planograms, and some of the considerations that could help you make a decision on store-specific planograms. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Supply Chain Management: Online Training Course from CMKG

You'll understand the key dimensions that need to be balanced in effective supply chain management. Different types of supply chains are reviewed, as well as the different types of supply chain strategies for both retailers and suppliers (including “efficient” and “responsive” supply chains). You'll also learn about the three supply chain flows (information, product and financial), and how they each relate to the supply chain. Forecasts, inventory levels, order placement, product specifications, general conditions of grade, invoices, order tracking, order delivery methods, product return flows, credit terms, accounts receivable and product pricing/invoicing are covered. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Promotion: New Analytics and Implications for Retailers and Manufacturers: Online Training Course from CMKG

In this webinar based CatMan Master’s Course, you'll gain a better understanding of how promotion moves merchandise through the retailer to consumer. Along with differentiating promotional objectives for both retailers and suppliers you'll learn how you can create demand and influence Shopper behavior. This course will also dive into how promotion impacts a retailer's marketing and flyer programs, plus, how to align your goals using category management.  Buy Promotion: New Analytics and Implications for Retailers and Manufacturers Course ($69) from CMKG.ORG

Pricing: New Analytics, Issues, Challenges and Opportunities: Online Training Course from CMKG

Pricing is such an important, but complex, tactic in category management because changes can have huge implications on sales and profit. As we continue to expand understanding on just how varied the response to price changes is, we can begin to understand the variables such as online shopping, price transparency, Shopper expectations, and value perception in this webinar based CatMan Master’s Course. Buy Pricing: New Analytics, Issues, Challenges and Opportunities Course ($69) from CMKG.ORG

Shopper Marketing: Applying a New Tactic Into Category Management: Online Training Course from CMKG

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories in this webinar-based CatMan Master’s Course. Buy Shopper Marketing: Applying a New Tactic Into Category Management Course ($69) from CMKG.ORG

Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success: Online Training Course from CMKG

This final, but critically important, implementation step is often misunderstood or even forgotten — even though success of your entire category plan relies on effective deployment. Understand the most efficient and effective ways for deployment in this webinar-based CatMan Master’s Course. Buy Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success Course ($69) from CMKG.ORG

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies: Online Training Course from CMKG

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies Course ($69) from CMKG.ORG

Building an Organizational CatMan Structure and Strategy From the Inside Out: Online Training Course from CMKG

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization. Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework in this webinar-based CatMan Master’s Course. Buy Building an Organizational CatMan Structure and Strategy From the Inside Out Course ($69) from CMKG.ORG

Space Management: Space Optimization and Advanced Technologies: Online Training Course from CMKG

Retailers can either decide how much space different categories get, which impacts the number of items carried within a category assortment; OR they allocate space to specific categories based on the number of items or product range desired. Consider how new data sources, technologies, and analytics can be reflected in advanced space management best practices for shelving — now and in the future in this webinar-based CatMan Master’s Course. Buy Space Management: Space Optimization and Advanced Technologies Course ($69) from CMKG.ORG

Assortment: New Shopper-Focused Metrics and Advanced Technologies: Online Training Course from CMKG

Product assortment is where large amounts of analytic time is spent since products not carried by a retailer can’t sell. Assortment analysis determines how to fit innovation into the product range. Inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand-based clustering and assortment localization in this webinar-based CatMan Master’s Course. Buy Assortment: New Shopper-Focused Metrics and Advanced Technologies Course ($69) from CMKG.ORG

Developing Shopper-Focused Category Management Scorecards: Online Training Course from CMKG

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Focused Category Management Scorecards Course ($69) from CMKG.ORG

The Why Assessment: Shopper Insight is the Missing Puzzle Piece: Online Training Course from CMKG

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review, and analytics in this webinar-based CatMan Master’s Course. Buy The Why Assessment: Shopper Insight is the Missing Puzzle Piece Course ($69) from CMKG.ORG

The What Assessment: Category Insights Using Advanced Data Sources: Online Training Course from CMKG

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Learn how to derive deeper category insights in this webinar-based CatMan Master’s Course. Buy The What Assessment: Category Insights Using Advanced Data Sources Course ($69) from CMKG.ORG