--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. description: Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) ### [Mastering Business Storytelling: Turning Information Into Influence](https://blog.cmkg.org/blog/business-storytelling-in-the-workplace) ### [From Data to Insights: How to Turn Analysis Into Better Business Decisions](https://blog.cmkg.org/blog/demystifying-data-to-insights-a-practical-guide) ### [Unlocking the Secrets of Index Calculation: A Journey into Data Insights](https://blog.cmkg.org/blog/category-development-index-calculation_fair-share-index-calculation-0) ### [Transform Your Sales Presentations: Crafting Stories that Drive Success.](https://blog.cmkg.org/blog/transforming-sales-presentations-crafting-stories-that-drive-success) ### [Excel - The Foundations for Great Analysis](https://blog.cmkg.org/blog/excel-skills-for-business-teams) ### [9 Ways to Improve Your Virtual Meetings & Presentations](https://blog.cmkg.org/blog/9-ways-to-improve-your-virtual-meetings-presentations) ### [The Secret Sauce for Better Strategy in Your Analysis](https://blog.cmkg.org/blog/the-secret-sauce-for-better-strategy-in-your-analysis) ### [New Virtual Training Solutions from CMKG.ORG](https://blog.cmkg.org/blog/new-virtual-training-solutions-from-cmkg.org) ### [The Changing Shopper Journey During a Pandemic](https://blog.cmkg.org/blog/the-changing-shopper-journey-during-a-pandemic) ### [Improve Your Virtual Meetings in 3 Steps](https://blog.cmkg.org/blog/improve-your-virtual-meetings-in-3-steps) ### [Your Post-Pandemic Shopper: What You Need to Know & Consider Doing](https://blog.cmkg.org/blog/your-post-pandemic-shopper-what-you-need-to-know-do) ### [Negotiation Tips and Tricks for Procurement Leaders](https://blog.cmkg.org/blog/negotiation-tips-and-tricks-for-procurement-leaders) ### [Grow YOU + YOUR Success](https://blog.cmkg.org/blog/grow-you-your-success) ### [Identify opportunities for growth and improvement](https://blog.cmkg.org/blog/identify-opportunities-for-growth-and-improvement) ### [9 Ways To Get Out of Your Rut and Innovate Your Category Management Approach (CMA+SIMA Conference Recap)](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) ### [Break Down the Barriers That May be Limiting Your Growth Opportunities](https://blog.cmkg.org/blog/break-down-the-barriers-that-may-be-limiting-your-growth-opportunities) ### [3 Steps to Fact-Based Presentations](https://blog.cmkg.org/blog/3-steps-to-fact-based-presentations) ### [Identifying Growth Opportunities In Your Business](https://blog.cmkg.org/blog/identifying-growth-opportunities-in-your-business) ### [Refresh your Category Management Approach with Strategy](https://blog.cmkg.org/blog/refresh-your-catman-approach-with-strategy) ### [Improving Your Business Acumen in Category Management](https://blog.cmkg.org/blog/improving-your-business-acumen-in-category-management) ### [Managing Change in Retail Category Management](https://blog.cmkg.org/blog/managing-change-in-retail-category-management) ### [5 Ways to Maximize ROI on Category Assessments](https://blog.cmkg.org/blog/5-ways-to-maximize-roi-on-category-assessments) ### [What’s YOUR training plan this year?](https://blog.cmkg.org/blog/whats-your-training-plan-this-year-for-category-management) ### [Navigating Your Category Management Priorities is Easier Than You Might Think](https://blog.cmkg.org/blog/navigating-your-catman-priorities-is-easier-than-you-might-think) ### [Category Strategy and Scorecards](https://blog.cmkg.org/blog/category-strategy-and-scorecards) ### [Why Category Management Needs More Critical Thinkers](https://blog.cmkg.org/blog/why-catman-needs-more-critical-thinkers-part-one) ### [Category Management for Manufacturers is essential to all — not just those who know about it.](https://blog.cmkg.org/blog/catman-for-manufacturers-is-essential) ### [Limited Data is a Fact of Category Management Life for Many. Here’s why …](https://blog.cmkg.org/blog/limited-data-is-a-fact-of-catman-life-for-many.-heres-why-) ### [10 Opportunities to Master Change in Category Management](https://blog.cmkg.org/blog/10-opportunities-to-master-change-in-category-management) ### [Category Management Mastery: The Skinny on What Questions to ask …](https://blog.cmkg.org/blog/category-management-mastery-what-questions-to-ask) ### [6 Avenues to Master Advanced Category Management](https://blog.cmkg.org/blog/master-advanced-category-management_catman-2-0) ### [Savvy Category Management Executives: Master Your CatMan 2.0™ Game Plan](https://blog.cmkg.org/blog/advanced-category-management-executives-plan_catman-2-0) ### [Advance Your Category Management Approach. Don’t Get Left Behind!](https://blog.cmkg.org/blog/advance_your_category_management_approach_catman-2-0) ### [Are You Practicing Category Management Principles in a Non-Category Management World? You might be, and you’re not alone …](https://blog.cmkg.org/blog/category-management-principles-in-a-non-category-management-world) ### [Shopper Insights and Shopper Marketing ARE Part of Category Management](https://blog.cmkg.org/blog/shopper_insights_in_category_management) ### [Injecting Shopper Into Your Category Management Foundations](https://blog.cmkg.org/blog/shopper-in-category-management) ### [Category Management Training Improves ROI on Your Data Investment](https://blog.cmkg.org/blog/category-management-training-improves-roi-on-data-investment) ### [Where are your biggest collaborative opportunities internally? externally?](https://blog.cmkg.org/blog/future-of-category-management-joint-business-planning) ### [Interpreting Index: Category Development Index and Fair Share Index](https://blog.cmkg.org/blog/category-development-index-calculation_fair-share-index-calculation) ### [Retailer Market Share as a Strategic Benchmark](https://blog.cmkg.org/blog/retailer-market-share_strategic-benchmark) ### [The Future of Category Management (Part 2): Shopper & Omni Channel](https://blog.cmkg.org/blog/future-of-category-management-shopper-omni-channel) ### [What’s in a Best-In-Class Category Review?](https://blog.cmkg.org/blog/best-in-class-category-reviews-in-category-management) ### [The Future of Category Management: Why Things Need to Change](https://blog.cmkg.org/blog/future-of-category-management) ### [Top 10 Ways to Use Category Management in Retail (Small- to Mid-Size)](https://blog.cmkg.org/blog/top-10-opportunities-small-mid-size-retail-strategy) ### [Retailers, How Successful Are Your Category Tactics? (Part 4 Results)](https://blog.cmkg.org/blog/retailers-how-successful-are-you-in-your-category-tactics-part-4-of-5) ### [Category Management in Retail Scorecard: Compare Part 3 Results](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3) ### [Category Management in Retail Scorecard: Compare Part 2 Results](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3-results) ### [Category Management in Retail Scorecard: Compare Part 1 Results](https://blog.cmkg.org/blog/http/blog.cmkg.org/blog/scorecard_category-management-in-retail_02) ### [Category Management in Retail is changing — how are you keeping up?](https://blog.cmkg.org/blog/scorecard_category-management-in-retail_01) ### [4 Best Practices for Managing Seasonal Categories](https://blog.cmkg.org/blog/best-practices-for-managing-seasonal-categories-category-management) ### [Build Your Strategy Behind Assortment and Space Planning](https://blog.cmkg.org/blog/build-your-strategy-behind-assortment-and-space-planning) ### [Private Label Pricing Analysis: Private Label vs National Brands](https://blog.cmkg.org/blog/private-label-pricing-analysis) ### [Build Private Label Strategy Through Category Management Foundations](https://blog.cmkg.org/blog/build-private-label-brand-strategy-using-category-management-foundations) ### [Improve Collaboration and Joint Business Planning in 3 Practical Steps](https://blog.cmkg.org/blog/improve-collaboration-and-joint-business-planning-results-in-3-steps) ### [Strategic Selling Skills: How to Develop Them & Why You Need Them.](https://blog.cmkg.org/blog/strategic-selling-skills) ### [Product Supply Chain Is More Than Just Moving Product](https://blog.cmkg.org/blog/product-supply-chain-is-more-than-just-moving-product) ### [How do Category Managers Affect a Retailer Income Statement?](https://blog.cmkg.org/blog/how-do-category-managers-affect-retail-income-statement) ### [Achieve Shopper Satisfaction in 3 Steps](https://blog.cmkg.org/blog/achieve-shopper-satisfaction-in-3-steps) ### [Drive Shopper Satisfaction: Retail Store Clusters in 3 Steps](https://blog.cmkg.org/blog/retail-store-clusters) ### [How to Achieve These 4 Strategic Priorities](https://blog.cmkg.org/blog/how-to-achieve-these-4-strategic-priorities) ### [4 Best Practices for Strategic Space Management & Advanced Shelving](https://blog.cmkg.org/blog/4-best-practices-for-strategic-space-management-advanced-shelving) ### [How Strategic Is Your Organization in Space Management?](https://blog.cmkg.org/blog/strategic-space-management-approaches) ### [Fact-Based Presentations — 5 Secrets!](https://blog.cmkg.org/blog/fact-based-presentations-5-secrets) ### [Why Category Management is the Answer to Collaboration, Becoming Shopper-Centric, and Maximizing Big Data.](https://blog.cmkg.org/blog/category-management-collaboration-shopper-centric-big-data) ### [Get Back to the Basics to Improve Promotion Effectiveness](https://blog.cmkg.org/blog/get-back-to-the-basics-to-improve-promotion-effectiveness) ### [Key Considerations for Strategic Pricing Analysis](https://blog.cmkg.org/blog/key-considerations-for-strategic-pricing-analysis) ### [4 Ways to Inject Strategy Into Your Efficient Assortment Analysis—Beyond Item Rank Reports!](https://blog.cmkg.org/blog/4-ways-to-inject-strategy-into-your-efficient-assortment-analysis) ### [8 Ways to Move to More Advanced Category Management Analytics](https://blog.cmkg.org/blog/8-ways-to-move-to-more-advanced-category-management-analytics) ### [4 Steps to Uncover Strategic Business Insights and Opportunities](https://blog.cmkg.org/blog/4-steps-to-strategic-business-insights) ### [5 Practical Ways to Analyze POS Data](https://blog.cmkg.org/blog/5-ways-to-analyze-your-retail-scanned-sales-data) ### [Remember CONSUMER When Analyzing Sales Results: Consumer Panel Data](https://blog.cmkg.org/blog/consumer-panel-data) ### [3 Tips: Turn Your Excel Skills From Good to Great!](https://blog.cmkg.org/blog/category-management-excel-skills) ### [4 Ways to Give Your Category Management Presentations a Makeover](https://blog.cmkg.org/blog/4-ways-to-give-your-category-management-presentations-a-makeover) ### [3 Steps to Create Killer Implementation and Category Plans for Retail](https://blog.cmkg.org/blog/implementation-and-category-plans-for-retail) ### [3 Ways to Address Category Management Data Gaps](https://blog.cmkg.org/blog/category-management-data-gaps) ### [3 Reasons to Develop Analytic Skills in Category Tactics](https://blog.cmkg.org/blog/3-reasons-to-develop-analytic-skills-in-category-tactics) ### [5 Ways to Improve Your Data Insights with a Category Assessment](https://blog.cmkg.org/blog/analysis-and-data-insights-category-assessment) ### [3 Tips For More Effective Data Insights](https://blog.cmkg.org/blog/category-management-data-insights) ### [Category Plan Success — Driven By Solid Category Management Foundations](https://blog.cmkg.org/blog/category-plan-success-category-management-foundations) ### [Category Roles: Why All Categories Are NOT Created Equal](https://blog.cmkg.org/blog/category-roles_are-not-created-equal) ### [Category Definition: 3 Considerations For Success](https://blog.cmkg.org/blog/category-definition-3-considerations-for-success) ### [Why be “Retailer Centric” in your Category Management Approach?](https://blog.cmkg.org/blog/retailer-strategy_why-be-retailer-centric-in-category-management) ### [Category Management Overview - Back To The Foundations](https://blog.cmkg.org/blog/category-management-overview-back-to-the-foundations) ### [Improve Shopper Satisfaction With Category Management Foundations](https://blog.cmkg.org/blog/improve-shopper-satisfaction-with-catman-foundations) ### [Moving your team to a fact-based sales approach](https://blog.cmkg.org/blog/fact-based-sales) ### [Increasing Shopper Data ROI - Here’s what you need to know](https://blog.cmkg.org/blog/increasing-shopper-data-roi-what-you-need-to-know) ### [You CAN Do Category Management on Limited Data](https://blog.cmkg.org/blog/category-management-on-limited-data) ### [Strategic Collaboration - Are You Really Prepared?](https://blog.cmkg.org/blog/strategic-collaboration-are-you-really-prepared) #### Subscribe ### Posts by Audience - [Analytics Work (15)](https://blog.cmkg.org/blog/topic/analytics-work) - [Business Acumen Development (2)](https://blog.cmkg.org/blog/topic/business-acumen-development) - [Business Reviews / Category Reviews (1)](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) - [Career Advancement (1)](https://blog.cmkg.org/blog/topic/career-advancement) - [Category Analytics (7)](https://blog.cmkg.org/blog/topic/category-analytics) - [Category Definition Work (5)](https://blog.cmkg.org/blog/topic/category-definition-work) ### Latest Posts ### Practical learning solutions for retail, category management, and sales 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