What’s YOUR training plan this year?

Posted by Sue Nicholls, CPSA Founder & President CMKG | Oct 10, 2017 7:00:00 AM

If you’ve made cuts to next year’s training budget or plan to, there’s still time to avoid:

  • Productivity losses,

  • Missed opportunities, and

  • Strategic misfires …

All for a fraction of the cost of Data, Technology, and Shopper Insights. Here’s how …

You may be creating your training plan this year for category management right now.  

And hopefully you’re planning to allocate some $ toward training to realize the value of massive investments typically made in data and technology and Shopper insights. Although considering cutting training might be an easy decision at first glance.  

For many companies, when budgets are tight, the first thing they cut is training, but this short-sighted decision will dramatically impede your long-term ability to meet goals and see return from your investments.

Category management training is a smart step forward toward corporate objectives including:

  • Increase ROI on your data and technology purchases.
  • Increase alignment and operational efficiencies.
  • Increase employee value and reduce attrition rates.
  • Increase Shopper understanding for Shopper-focused solutions.
  • Increase collaborative efforts with trading partners.
Learn more about allocating $ toward training (video).

How many $ do I need to allocate to training?

Well that all depends on YOU.

As a guideline, we suggest organizations re-allocate 5% of your total data/technology toward training your team to focus their work on strategic goals of the organization.

A small diversion of resources away from data and technology will ultimately help your organization get significantly more value from the large investments you make now and in the future by creating and sustaining a capable, strategically focused team.

Realize that the better you think through what you’re trying to accomplish both short- and long-term through training, the better choices you’ll make for your training.

Not sure if training can help you?

Start with a CatMan Team Assessment to identify strengths and areas of opportunity for your team (or yourself) to do better and realize the ROI from investments. 

Topics: - Retailers, - Manufacturers, - Executives

Written by Sue Nicholls, CPSA Founder & President CMKG

Category Management is my passion. Since beginning with P&G in the late 1980s, I have dedicated my work life to building and sharing this passion with others through active involvement in the industry, including long-term business relationships with large Retailer and CPG executives, development and influence on Category Management Association certification standards, curriculum, and conference education, thought leadership publishing and presentations at CSP News’ Convenience University, CMA’s Annual Conference and LinkedIn, and as a member of DePaul University’s Center for Sales Leadership Advisory Board, and Western Michigan University’s Food Marketing Advisory Board. Beginning in 2019, our catalogue of accredited training that my team and I have developed is part of the Category Management Association’s strategic education initiative for all member organizations. Always anticipating where the industry is moving and the skills needed to compete and stay relevant, I’ve helped to bridge the gap between data and insights pioneering the way we use storytelling and data visualization to better understand analytics and make effective decisions for the future. Using my years of experience, I coach clients of all experience levels in the Retail, Manufacturer, and Solution Provider industries to help them propel forward achieving both their learning and career goals whether in eCommerce, sales, or marketing and beyond. My specialty lies in leadership and engagement, networking and consulting with individuals and large companies from around the world to better improve and develop our curriculum and accredited training programs, like our leading-edge Master’s Training, utilized by CatMan organizations for strategic education. Through this blog and other channels, I share my years of expertise with our industry and believe that an open and ongoing conversation can improve any team’s capacity to implement business strategies that achieve their strategic priorities.