What are some opportunities for you to move to a more strategic approach in your seasonal categories? Seasonal merchandising represents a huge incremental sales and profit opportunity for Retailers and Manufacturers. What are seasonal categories? “Seasonal events” have evolved and expanded with changes in the Shopper, weather patterns, and new events to include everything from annual holidays, to multicultural holidays, to celebration and annual events, to special community events, and even weather-related events. Some major seasonal events are starting much earlier than in the past. Retailers who want to stand out in the marketplace now run “hot” priced features well in advance of the seasonal event to establish their stores as the best destination for the season. There is also a stronger concentration of sales during the few days before seasonal events. To realize and maximize the full potential of seasonal sales, you should apply the principles of category management to your seasonal categories. I've put together 4 best practices for managing seasonal categories that incorporate category management strategies, including a rigorous analysis post season to continuously improve your seasonal category plans.