Category Management Mastery: The Skinny on What Questions to ask …

In case you haven’t heard …

Things have changed!

It’s time to face the facts. Our industry and category management have been evolving for awhile (decades, actually). And, although change can be hard to overcome, attendance at our live webinars last week for both Retail and Manufacturing organizations, as well as Solutions Providers confirm that awareness of the changes ahead is growing — and concerning to both practitioners and leaders alike.

Here’s why it’s time to face the facts and consider category management mastery …

 NOW is the time to consider why you should understand CatMan 2.0™ …

Inform yourself.

    Make changes.

Influence the future.

As a category management practitioner, you need to learn more advanced thinking to stay relevant and compete, and learn ways to make better decisions and recommendations in your role for Shopper-focused solutions. 

As a leader in your organization, or someone who can influence change, you need to take it one step further and not only identify the priorities for your organization, but figure out how you’re going to get there.

Understand How Changes Affect Your Role & Organization

  • Why are the changes to the category management process necessary, and what are the implications for you, your customers, and your organization?  

Master your Shopper-Based Approach

  • How can you develop better foundations (as a Retailer or Manufacturer) for a more strategic, Shopper-focused, aligned approach to category management?
  • How can you better reflect Shopper in your foundations for improved fundamentals?
  • What are the best-in-class processes and approaches across categories? business development teams? departments?

Supercharge Category Assessments with Advanced Data and Shopper Insights 

  • Can you answer WHY your Shopper buys?
  • How can you advance the assessments, reviews and analytics in category management? 
  • What areas are most important for you and your organization based on the level of sophistication in your organization, your access to data, and your relationship with your external partners?

Develop Shopper-Focused Tactics Through Advanced Analytics and Data

  • Are you spending too much time or resources for too little Shopper results?
  • How do you move to more advanced approaches across the tactics to better reflect Shopper and more complex data sources?
  • What are the anticipated changes in each of these tactics in the future and how can you reflect them in your work? your organization?  

Build the Best Organizational Structure From the Inside Out

  • How do changes in category management affect the design and development for your organization? for your customers?
  • What needs to change on your team? in your organization?
  • How can you move ahead towards internal alignment?
  • What are the roadblocks? the opportunities?
  • How can you increase collaboration with your external business partners?
  • What is the VALUE, or ROI, of category management work?

Remove Obstacles and Achieve Success in Deployment & Supply Chain

  • What are the biggest challenges in deployment and supply chain that should be considered in category management?
  • How well are you doing at this critical step?
  • How do the recommendations or decisions you make affect the supply chain and where are the opportunities?
  • What are the most effective and efficient ways to ensure compliance and implementation of our plans?

Define Your next step:

  1. Be proactive and educate yourself, your team and your organization on how to master advanced category management.
    Webinars were well attended last week and are now available as recordings below as well as 2 bonus downloads:
    • Advanced Category Nanagement Scorecard (PDF)
    • Overview of Program & Courses Series (PDF)

  2. Learn how you can make changes at your desk or in your day-to-day and long-term role as a leader or practitioner.
    Category Management Master's Training options were announced as part of our webinars with **introductory pricing through December 13th** on category management training Courses Series and Program for Retailers, Manufacturers, and Solution Providers. Purchase details are in the webinars.

Watch our CatMan 2.0 Tips on YouTube

     

Topics: Category Management, CatMan 2.0 Update

Written by Sue Nicholls, Founder & President CMKG

Embracing the Joy of Learning and Teaching. Hi there! I'm deeply passionate about training and learning. Since the pioneering days of category management at P&G in the '80s, I've been fortunate to embark on a journey of teaching and inspiring others. My career has been a delightful tapestry woven with long-term collaborations with major retailers and CPG executives, contributing to industry standards, and sharing insights at numerous conferences. I'm thrilled to have had the opportunity to shape minds as an Adjunct Professor in Marketing, focusing on consumer behavior.

150 Hours of Knowledge and Countless Moments of Insight. Creating over 150 hours of online curriculum and leading hundreds of instructor-led sessions has been an enriching experience. I've had the honor of collaborating with diverse professionals across the globe, adapting to an ever-evolving industry. The goal? To forecast the future and equip our learners with the skills to thrive and stay relevant.

Learning: A Collective Adventure. I believe learning is a dynamic journey that encompasses individuals, teams, organizations, and yes, even us training professionals. It's not about rigid methods but nurturing a continuous, evolving process. My aim through this blog and other platforms is to share my wealth of experience and encourage open, ongoing dialogues. Together, we can enhance any team's ability to implement effective business strategies and realize their strategic goals. Let's embark on this learning adventure together, growing and evolving with every shared experience! Happy learning!