--- title: Serve shoppers better with CMKG, Learning & Training Experts | On-Demand Learning (2) description: "On-Demand Learning | Stay ahead the easy way - online and virtual team retail category management training packed with essential skills and topics for both retail and CPG teams. (2)" --- - [**](https://www.facebook.com/hiCmkg/) - [**](https://twitter.com/catmanknowledge) - [**](https://www.linkedin.com/company/category-management-knowledge-group/) - [** Shop Training](https://shoptraining.cmkg.org) - [** info@cmkg.org](mailto:info@cmkg.org) - ** +1 (403) 660-6620 [![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org) # Master Essential Skills & Topics for Retail and CPG #### Buy Training from CMKG.ORG including [online training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/online-training), [virtual classroom training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/virtual-classroom-training), or [subscription training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/member-subscription) for [teams](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/team-training) and [individuals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/individual-training). Not sure where to start? [Contact us](https://www.cmkg.org/request-info-or-get-a-quote-for-team-training-cmkg.org) to request a quote, training assessments, or more information. ## [Category Tactics and Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-tactics-and-analytics-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [Category Tactics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-tactics) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-analytics) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) Course Overview This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion). Each tactic’s definition, measurement, and basic analytics are included. Specific calculations for “Share per Item”, “Item Share”, “Wtd Distribution”, “Sales per Point of Distribution”, “Shelf Share”, “Feature Share”, “Gross Margin”, “Penny Profit”, and “Avg. Unit Price vs. Avg.Tonnage Price” are included. Approximately 2.5 hours course time ## [Develop and Implement a Category Plan](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/develop-and-implement-a-category-plan-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [Category Plan](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-plan) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) Course Overview In this course, participants learn that although this is the last step of the category management process, it is also the most important. After all the category management work is done and the category plan is complete, successful execution of the plan in stores is critical to the success of the entire plan. This course gives examples of what is included in a category plan and explains the important considerations to ensure successful execution of the plan at store level. Approximately 2.5 hours course time ## [Increasing your Effectiveness in an Analytical World](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/increasing-your-effectiveness-in-an-analytical-world-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [CPCA](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/cpca) [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management) Many category management professionals end up in a very tactical role that results in them pulling and compiling data, with little room left for analyzing the data and becoming more strategic in their role. The opportunity is to become more strategic by learning where participants are spending too much time doing unimportant work and making some usually simple changes to free up some time for that more strategic work that they’ve always meant to get to. ## [Retailer Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/retailer-strategy-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/retailer-understanding) Course Overview Participants increase their understanding of what is included in a retailer’s overall strategy, and the importance of being able to understand and articulate the strategy (from both a retailer’s and supplier’s perspective). Retailer strategy has a significant impact on category management, and needs to be defined across different buckets, including retail format, target consumer, competitive environment and private label or no name. Each of these areas will be reviewed in detail. A hands-on workshop allows participants to define the strategy for a specific retailer that they either work for, or that is their client. Approximately 2 hours course time ## [Understanding and Using Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/understanding-and-using-data-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [Understanding and Using Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/understanding-and-using-data) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) Course Overview This course gives participants a solid foundation of considerations when using data, including properly citing references, using proper analytic techniques, only presenting relevant data, etc. It includes an 8-step analytic process that helps to plan out an analytic project before completing an analysis project, to save time and effort, and have a more successful outcome, as well as provides an overview of the different types of standard data (including retail POS, retail measurement data, consumer panel data and “other” data. There is emphasis on how all data sources are collected. Within each data source, the strengths & watch outs are identified, along with some basic measures available from the data source. Approximately 2 hours course time ## [Building Data Competency: Panel Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/building-data-competency-panel-data-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Panel Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/panel-data) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Data and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/data-and-insights) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview ## [Building Data Competency: POS Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/building-data-competency-pos-data-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Point of Sale (POS) Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/point-of-sale-pos-data) [Data and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/data-and-insights) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview Learners get an in-depth look at retail POS data, including retailer and third-party scanned sales data, and learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin. Approximately 2 hours course time ## [Measuring Category Health](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/measuring-category-health-baseline-incremental-drivers-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Category Health](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-health) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Business Reviews / Category Reviews](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/business-reviews-category-reviews) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition, and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities, and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures. Approximately 4 hours course time ## [Retailer Economics and the Product Supply Chain](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/retailer-economics-and-the-product-supply-chain-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Supply Chain](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/supply-chain) [Advanced Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/advanced-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/retailer-understanding) Course Overview ## [Fact-Based Selling](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/fact-based-selling-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Selling](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/selling) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Fact-Based Sales Process](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/fact-based-sales-process) Course Overview ## [Store Clustering Through Store Level and Geodemographic Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/store-clustering-through-store-level-and-geodemographic-data-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Store Clustering](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/store-clustering) [Geodemographic Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/geodemographic-data) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Data Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/data-work) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview ## [Advanced Analytics: Relativity](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/advanced-analytics-relativity-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Analytics Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/analytics-work) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview ## [Promotion Analysis Techniques](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/promotion-analysis-techniques-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Promotion Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/promotion-strategies) Course Overview ## [Pricing Strategies and Analysis Techniques](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/pricing-strategies-and-analysis-techniques-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Pricing Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/pricing-strategies) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Analytics Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/analytics-work) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview Participants review retailer strategies that relate to pricing, including price setting definitions and price rules for the retailer. It covers how prices are set, including promotional and new product pricing. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity-based costing and slope. Participants learn many different techniques used to assess retailer pricing. Approximately 2.5 hours income ## [Space Management Fundamentals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/space-management-fundamentals-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Space Mgmt](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/space-mgmt) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview ## [Efficient Assortment: A Step-by-Step Process](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/efficient-assortment-a-step-by-step-process-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Efficient Assortment](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/efficient-assortment) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) Course Overview Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It is an enabler to the other steps within the category management plan. Participants learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work, then learn the steps course time a manual assortment project, which will give them foundation from which they can either build their own assortment capabilities or better understand the assortment tools being used in their own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed. Approximately 2.5 hours course time ## [Category Management Overview](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-management-overview-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) Course Overview Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that benefit sales, marketing and category management professionals to understand. If participants are working in a category management environment, they need to understand the whole process, from a big picture perspective. Approximately 1.5 hours course time ## [Evaluating and Managing Risk In Your Business](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/evaluating-and-managing-risk-in-your-business) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Career Advancement](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/career-advancement) [Risk Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/risk-analytics) [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course) Risk analysis is a process that helps to identify and manage potential problems that could undermine key business initiatives or projects. Participants may work for an organization who is encouraging them to “take risks”, however may not be giving them the roadmap to help to do that and feel comfortable with their decisions. In this course, we share the steps course time a risk analysis to give learners more confidence in the choices they make. [Previous](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/on-demand-learning/page/1) [All Available Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/all) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **