Master Essential Skills & Topics for Retail and CPG

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CatManTraining Program, Levels 1-2 CPCA-CPCM

This category management training program spans the foundations of Category Management from the foundational to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

CatMan Training Program, Level 2 CPCM

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG.  This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.   Who should take this course? Retail, catman, sales and shopper teams looking for an intermediate understanding of Category Management and/or who is looking to achieve CPCM certification.   Program Details   Approximately 30-35 hours course time  Prerequisite: Foundational / CPCA  Buy Intermediate / CPCM Category Management Training Program ($999) or Certification Package ($1,099) from CMKG.ORG

Shopper Insights Training Program, Levels 1–3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 2

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

CatMan Training Program, All Courses

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses.  Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center. Buy All Course Category Management Training Program ($2,149) from CMKG.ORG  

Building Data Competency: Panel Data

Course Overview

Building Data Competency: POS Data

Course Overview Learners get an in-depth look at retail POS data, including retailer and third-party scanned sales data, and learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.   Approximately 2 hours course time

Measuring Category Health

Course Overview Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition, and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities, and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures.   Approximately 4 hours course time

Fact-Based Selling

Course Overview

Store Clustering Through Store Level and Geodemographic Data

Course Overview

Advanced Analytics: Relativity


*Training Topics, Format, or Audience: On-Demand Learning Analytics Work Training Course Intermediate Level
Course Overview

Promotion Analysis Techniques

Course Overview

Pricing Strategies and Analysis Techniques

Course Overview Participants review retailer strategies that relate to pricing, including price setting definitions and price rules for the retailer. It covers how prices are set, including promotional and new product pricing. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity-based costing and slope. Participants learn many different techniques used to assess retailer pricing.   Approximately 2.5 hours income

Space Management Fundamentals


*Training Topics, Format, or Audience: On-Demand Learning Training Course Space Mgmt Intermediate Level
Course Overview

Efficient Assortment: A Step-by-Step Process

Course Overview Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It is an enabler to the other steps within the category management plan. Participants learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work, then learn the steps course time a manual assortment project, which will give them foundation from which they can either build their own assortment capabilities or better understand the assortment tools being used in their own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed.   Approximately 2.5 hours course time