Master Essential Skills & Topics for Retail and CPG

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Understanding Retailer Strategy and Category Management 1: Skill Development Training Program from CMKG

This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective.  Understanding the foundations of category management is critical to anyone who touches retail. Without the big picture perspective, it’s difficult to understand the role that you play within it and how to create the best solutions. Buy Understanding Retailer Strategy and Category Management 1 ($297) from CMKG.ORG  

Understanding Retailer Strategy and Category Management 2: Skill Development Training Program from CMKG

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management. Buy Understanding Retailer Strategy and Category Management 2 ($369) from CMKG.ORG  

Advanced Retailer Understanding: Skill Development Training Program from CMKG

This accredited skill development training program builds proficiency in understanding Retailer's business goals and objectives. Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new perspective that you can apply to future decisions and recommendations that you make. Buy Advanced Retailer Understanding ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 1: Skill Development Training Program from CMKG

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work. Buy Proficiency in Understanding and Using Data 1 ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 2: Skill Development Training Program from CMKG

Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using any data sources in your work. Buy Proficiency in Understanding and Using Data 2 ($198) from CMKG.ORG  

Category and Business Insights 1: Skill Development Training Program from CMKG

Learning how to turn data into insights and insights into action can be done in simple yet powerful ways — a truly important skill for sales, marketing, and category management professionals. Buy Category and Business Insights 1 ($198) from CMKG.ORG  

Category and Business Insights 2: Skill Development Training Program from CMKG

Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each tactic. A deep understanding will highlight strengths, weaknesses, opportunities, and threats for your categories or brands that may not be apparent from a topline look at the data. Buy Category and Business Insights 2 ($198) from CMKG.ORG  

Assortment & Space Management Skills: Skill Development Training Program from CMKG

This program builds your skills to help you make better recommendations or decisions that affect product assortment and the retailer's shelf through a better understanding of each of these tactics.  Do you ever think how the decisions or recommendations that you make affect product assortment or space management for the retailer (like innovation, product lineup changes, promotion, display)? Learn how to make more strategic decisions or recommendations by better understanding these two important tactics.  Buy Assortment & Space Management Skills ($297) from CMKG.ORG  

Building Pricing and Promotion Skills: Skill Development Training Program from CMKG

Pricing and promotion are important tactics that have a significant impact on volume and profit in a category. In order to make the best recommendations or decisions for pricing and promotion, you need to understand strategy, data and analytics associated with each of them, ultimately driving volume and profit. The skills you develop in this program will result in more fact-based pricing and promotion decisions (and potential increased sales and profit) that align to overall Retailer strategies. Buy Building Pricing and Promotion Skills ($198) from CMKG.ORG  

Consumer and Shopper Analytics and Insights: Skill Development Training Program from CMKG

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction.  Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG  

Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills: Skill Development Training Program from CMKG

Build proficiency in developing compelling PowerPoint presentations using a fact-based approach with logic and flow.  Learn how to take the analytic work you've completed and turn it into a fact-based presentation that looks good, is relevant for your audience, has logic & flow and tells a story. This is where art and science meet. Buy Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills ($198) from CMKG.ORG  

Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills: Skill Development Training Program from CMKG

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning.  Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner. Buy Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills ($297) from CMKG.ORG  

CatMan Foundations: Virtual Classroom Training from CMKG

Before you can create an effective CatMan approach and deliver compelling business results, you first need to master the fundamentals. Through a comprehensive understanding of category management, how it works, and why it's important for your business, you'll be able to expertly utilize data, insights, and analytics to uncover new opportunities and create a strong CatMan approach to successfully meet your immediate and bigger-picture goals. This virtual classroom training will provide you with a thorough understanding of CatMan foundations, the key steps of the CatMan process, and how to integrate an effective CatMan approach to your business.

Foundational / CPCA Category Management Training Program: Online Training Program from CMKG

This comprehensive set of foundational courses is designed to give a solid grounding in the category management process, basic assessment and category tactics. Who should take this course? Individuals looking for a basic understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPCA level. Buy Foundational / CPCA Category Management Training Program ($1,009) or Certification Package ($1,199) from CMKG.org.

Foundational / CPCA + Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This category management training program spans the foundations of Category Management from the foundational to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

All Course Category Management Training Program: Online Training Program from CMKG

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses.  Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center. Buy All Course Category Management Training Program ($2,149) from CMKG.ORG  

Building Excel Skills: Online Training Course from CMKG

You'll have access to a set of mini Excel courses that start “basic” and move up to “advanced” topics with all data examples implementing a category management approach. You'll also learn to maximize your Excel skills across a broad range of topics including Range Names, Dynamic Range Names, Absolute and Relative References, Basic Formula Writing, Custom Formats, Custom Lists, Text Functions, and more! Buy Building Excel Skills Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Assessment: Online Training Course from CMKG

Learn how to complete a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. You'll complete workshops that give you the opportunity to review a category assessment and complete observations. This course includes the calculations for Category $ Share, $ Sales % Change, Absolute Sales Change, Share Pt. Change, Retailer Share of Market, and Index vs. All Sales Share, and ACV. Buy Category Assessment Course Package ($125) or Value Course ($59) from CMKG.ORG

Building Powerpoint and Presentation Skills: Online Training Course from CMKG

Learn to build your skill base in technical and tactical functionality of PowerPoint and presentation skills. By understanding the fundamentals of PowerPoint, you'll become more efficient and effective in developing succinct and impactful presentations. After this course, you'll be able to take your great PowerPoint presentations and effectively present them to either internal or external audiences. This course is broken into 2 distinct parts, first focusing on PowerPoint skills, then on presentation development and delivery. Buy Building Powerpoint and Presentation Skills Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Definition & Segmentation: Online Training Course from CMKG

You'll learn to define a category from the consumer’s point of view. This course will dive into how the category is defined affects the tactics, how the category is merchandised, priced and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the consumer shops the category. You'll learn these key steps of the Category Management process and varying methods in this comprehensive course. Buy Category Definition & Segmentation Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Management on Limited Data: Online Training Course from CMKG

This course gives meaningful insights into maximizing data in a limited data environment. You'll review different report layouts and perspectives, based on limited data in different areas of the business. Plus, you'll learn about the importance of trust between retailer and strategic trading partners in order to be successful in a limited data environment. You'll complete the course with examples you can take back to your desks as guides. The tactics will also be included in the analytics, with suggestions on how to gather and analyze the data for meaningful insights. Buy Category Management on Limited Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Roles: Online Training Course from CMKG

This course will give you a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. You'll learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability). Buy Category Roles Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Strategies: Online Training Course from CMKG

Learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. With this course, you'll understand how these category strategies dictate more detail surrounding the tactics that relate to each category. Buy Category Strategies Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Tactics and Analytics: Online Training Course from CMKG

This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion). You'll learn each tactic’s definition, measurement, and basic analytics, PLUS, specific calculations for “Share per Item”, “Item Share”, “Wtd Distribution”, “Sales per Point of Distribution”, “Shelf Share”, “Feature Share”, “Gross Margin”, “Penny Profit”, and “Avg. Unit Price vs. Avg.Tonnage Price”. Buy Category Tactics and Analytics Course Package ($125) or Value Course ($59) from CMKG.ORG

Develop and Implement a Category Plan: Online Training Course from CMKG

You'll learn that although this is the last step of the category management process, it is also the most important. After all of the category management work is done and the category plan is complete, successful execution of the plan in stores is critical to the success of the entire plan. This course gives examples of what is included in a category plan, and also explains the important considerations to ensure successful execution of the plan at store level. Buy Develop and Implement a Category Plan Course Package ($125) or Value Course ($59) from CMKG.ORG

Increasing your Effectiveness in an Analytical World: Online Training Course from CMKG

This course will help you to free up time in your current category management role, so that you have time to move on to the more strategic, breakthrough work. You'll have the opportunity to create an activity diary and capture the percent of time spent against each of tactical, administrative and strategic activities. You'll also learn to work smarter in some of your administrative and tactical work, and set targets and strategies that will allow you to focus on more strategic work. In this course, you'll receive an 8-step analytic project plan and a sample critical path. Buy Increasing your Effectiveness in an Analytical World Course Package ($125) or Value Course ($59) from CMKG.ORG

Retailer Strategy: Online Training Course from CMKG

You'll increase your understanding of what's included in a retailer’s overall strategy and the importance of being able to understand and articulate the strategy (from both a retailer’s and supplier’s perspective). Retailer strategy has a significant impact on category management, and needs to be defined across different buckets, including retail format, target consumer, competitive environment and private label or no name. Each of these areas will be reviewed in detail. A hands-on workshop will allow you to define the strategy for a specific retailer that you either work for, or that's your client. Buy Retailer Strategy Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Using Data: Online Training Course from CMKG

This course will give you a solid foundation of important things to consider when using data, including properly citing references; using proper analytic techniques; only presenting relevant data, etc. The course includes an 8-step analytic process that helps to plan out an analytic project before completing an analysis project, to save time and effort, and have a more successful outcome. You'll also receive an overview of the different types of standard data (including retail POS, retail measurement data, consumer panel data and “other” data). There is emphasis on how all data sources are collected. Within each data source, the strengths & watch outs are identified, along with some basic measures available from the data source. Buy Understanding and Using Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Management Overview: Online Training Course from CMKG

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that will benefit sales, marketing and category management professionals to understand. If you're working in a category management environment, you need to understand the whole process, from a big picture perspective.  Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG