---
title: Serve shoppers better with CMKG, Learning & Training Experts | Category Segments
description: Category Segments | Stay ahead the easy way - online and virtual team retail category management training packed with essential skills and topics for both retail and CPG teams.
---

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# Master Essential Skills & Topics for Retail and CPG

#### Buy Training from CMKG.ORG including [online training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/online-training), [virtual classroom training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/virtual-classroom-training), or [subscription training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/member-subscription) for [teams](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/team-training) and [individuals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/individual-training). Not sure where to start? [Contact us](https://www.cmkg.org/request-info-or-get-a-quote-for-team-training-cmkg.org) to request a quote, training assessments, or more information.

## [Category Definition & Segmentation](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-definition-segmentation-online-training-course-from-cmkg)

***Training Topics, Format, or Audience: ** [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Definition Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-definition-work) [Category Segments](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-segments) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

 Course Overview Participants learn to define a category from the shopper’s point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the Category Management process. Approximately 2 hours course time

[All Available Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/all)

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

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[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

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#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

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