Working with Limited Data: Virtual Classroom Training from CMKG

Despite all the new data sources available in today’s world, many of us still find ourselves in “low data” scenarios, whether it’s in an entire industry, a region, or a category. The good news is that limited data doesn’t mean you can’t do category management — it just means that you have to get more creative and rely more on ad hoc research (like consumer focus groups and insight studies), audit data (like shelf space and number of flyers) and even supplier shipment data (for market information). 

This virtual classroom training will give your team the skills to create an effective category management approach in a limited data environment. You'll gain meaningful insights into maximizing data, learn to optimize creative data sources, and better understand the type of collaboration and trust needed between Retailers and Manufacturers. 

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  • Limited data environment: Learn effective ways to do category management in a limited data environment to gain impactful fact-based insights.
  • Data sources: You'll learn to get creative about how you can fill data gaps and where you can find new data sources.
  • Collaboration: Understand the importance of the relationship between retailers and suppliers in a limited data environment and improve your analytic skills using data from both retailers, suppliers, and across tactics.


Interested in Improving Working with Limited Data Team Training?

Training can start in as little as 2 weeks and can be customized for your specific team. We can help you develop and optimize your next presentation for an upcoming launch to ensure you engage and move your audience to action. Complete this form and we will contact you for details. Virtual Classroom training can include up to 20 individuals. Larger groups or multiple teams can also be accommodated.

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Virtual Classroom Training FAQ:

  • What will individuals learn? Each Virtual Classroom training has defined learning objectives. If you have a question about what is specifically covered, please email to request more information.
  • What is required of individuals? Virtual Classroom training is designed as highly interactive and requires individual participation through chat, whiteboards, breakout rooms, contests, quizzes, and more. There may also be work before class sessions and/or homework between class sessions.
  • Want to customize your training? With customized training, you’ll be able to focus on the specific areas where you’d like to optimize and hone your team’s skills. Personalizing your training allows you to take advantage of longer and extra sessions to fit your exact needs and overall goals. In addition, your customized training session can be expanded and combined with other sessions to create a tailored virtual training program and/or a regular set session on different topic areas (chosen by you!) every month or two. Pricing will vary depending on your specific customized training.

Get around the limited data dilemma

Help your team gain the right skills and build their confidence with CMKG Virtual Classroom training.

You CAN do category management with limited data! Whether data is nearly non-existent in certain categories or your data budget is being squeezed, with creative data sourcing and understand where to put your focus and budget, you can create a strategic and fact-based category management approach. CMKG has led major retailer and supplier organizations through online and virtual classroom training since 2005 and can help you and your team jumpstart your presentation skills and confidence.



What’s included when buying Working with Limited Data team training?

  • Live instruction
  • Handouts 
  • Prework
  • Enroll up to 20 people
  • Content and learning objectives can be customized to fit retail- or manufacturer-specific needs or proprietary content

What are the other topics for Virtual Classroom training?

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