Before you can create an effective CatMan approach and deliver compelling business results, you first need to master the fundamentals. Through a comprehensive understanding of category management, how it works, and why it's important for your business, you'll be able to expertly utilize data, insights, and analytics to uncover new opportunities and create a strong CatMan approach to successfully meet your immediate and bigger-picture goals. This virtual classroom training will provide you with a thorough understanding of CatMan foundations, the key steps of the CatMan process, and how to integrate an effective CatMan approach to your business.
- Understanding the CatMan process: Gain a complete understanding of category management, how it works, and how it benefits your business.
- Uncover opportunities: Along with a thorough understanding of Retailer, Category, and Shopper perspectives, you'll learn how to use data, insights, and analytics to uncover new opportunities for your business. Then you'll learn how to turn those opportunities into action using a CatMan approach.
- Build skills in the tactics: Do you know if the recommendations you're making are the right ones for your business? We'll show you how to make fact-based decisions and recommendations based on your data and Shopper insights.
- Develop presentation skills: Learn how to develop fact-based presentation and selling skills that surpass traditional sales approaches.