CatMan Foundations: Virtual Classroom Training from CMKG

Before you can create an effective CatMan approach and deliver compelling business results, you first need to master the fundamentals. Through a comprehensive understanding of category management, how it works, and why it's important for your business, you'll be able to expertly utilize data, insights, and analytics to uncover new opportunities and create a strong CatMan approach to successfully meet your immediate and bigger-picture goals. This virtual classroom training will provide you with a thorough understanding of CatMan foundations, the key steps of the CatMan process, and how to integrate an effective CatMan approach to your business.

Contact us to purchase


  • Understanding the CatMan process: Gain a complete understanding of category management, how it works, and how it benefits your business. 
  • Uncover opportunities: Along with a thorough understanding of Retailer, Category, and Shopper perspectives, you'll learn how to use data, insights, and analytics to uncover new opportunities for your business. Then you'll learn how to turn those opportunities into action using a CatMan approach.
  • Build skills in the tactics: Do you know if the recommendations you're making are the right ones for your business? We'll show you how to make fact-based decisions and recommendations based on your data and Shopper insights.
  • Develop presentation skills: Learn how to develop fact-based presentation and selling skills that surpass traditional sales approaches.   


Interested in Improving Your CatMan Foundations team training?

Training can start in as little as 2 weeks and can be customized for your specific team. We can help you develop and optimize your next presentation for an upcoming launch to ensure you engage and move your audience to action. Complete this form and we will contact you for details. Virtual Classroom training can include up to 20 individuals. Larger groups or multiple teams can also be accommodated.

Contact us to purchase

Virtual Classroom Training FAQ:

  • What will individuals learn? Each Virtual Classroom training has defined learning objectives. If you have a question about what is specifically covered, please email to request more information.
  • What is required of individuals? Virtual Classroom training is designed as highly interactive and requires individual participation through chat, whiteboards, breakout rooms, contests, quizzes, and more. There may also be work before class sessions and/or homework between class sessions.
  • Want to customize your training? With customized training, you’ll be able to focus on the specific areas where you’d like to optimize and hone your team’s skills. Personalizing your training allows you to take advantage of longer and extra sessions to fit your exact needs and overall goals. In addition, your customized training session can be expanded and combined with other sessions to create a tailored virtual training program and/or a regular set session on different topic areas (chosen by you!) every month or two. Pricing will vary depending on your specific customized training.

Get back to basics 

Help your team gain the right skills and build their confidence with CMKG Virtual Classroom training.

Boost your CatMan foundations to start seeing the results you want for your business. With virtual classroom training, you'll uncover new opportunities for your business, gain a comprehensive understanding of category management, and learn how to expertly use your data, insights, and analytics to take actionable steps towards increased business growth. CMKG has led major retailer and supplier organizations through online and virtual classroom training since 2005 and can help you and your team jumpstart your presentation skills and confidence.



What’s included when buying CatMan Foundations team training?

  • Live instruction
  • Handouts 
  • Prework
  • Enroll up to 20 people
  • Content and learning objectives can be customized to fit retail- or manufacturer-specific needs or proprietary content

What are the other topics for Virtual Classroom training? 

Contact us to purchase

CMKG_Coaching - Quickly build skills

Want to grow your skills, career, and potential? CMKG can help!

Your results are private to you and not shared with anyone outside of CMKG.

Not sure where to start ???!!

1. Start by understanding your skills.

Get clarity on where your skills are at and learning expert advice on your next steps. You can choose a Mini Assessment (45 mins.) or Full Assessment (90 mins.) for FREE. 

  • Instant results by email
  • Follow-up email with next steps

2. Identify your career potential.

Take time to think about your career options. Start your Coaching Assessment for FREE. You can choose to receive the results by email.