Master Essential Skills & Topics for Retail and CPG

As our data-driven world evolves in retail and CPG, so does the need for us to hone our skills. Communicating data insights effectively can be a challenge, and key information often gets lost in the overwhelming noise of numbers and statistics. That's why, by integrating data visualization strategies, learners can control the chaos and easily see and understand trends, outliers, and patterns in data. This virtual classroom training teaches participants how to implement visual elements into their data-driven presentations, enabling them to tell a clear and informative story. With data visualization techniques, learners ensure their team and clients always walk away with a comprehensive understanding of their data analysis and insights. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Category management is a strategic approach to managing your business in retail, CPG, c-store, DIY, industrial, professional services, etc. Through a basic understanding of category management, how it works, and why it's important for your business, your team will learn how to more strategically use category management for improved business results. You will have the opportunity to discuss  and develop overall strategy in category management for your unique business in customized workshops. This virtual classroom training gives an overall understanding of category management foundations, the key steps of the category management process, and ideas on how to integrate an effective category management strategy into your unique business. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Despite all the new data sources available in today’s world, many of us still find ourselves in “low data” scenarios, whether it’s in an entire industry, a region, or a category. The good news is that limited data doesn’t mean you can’t do category management — it just means that you have to get more creative and rely more on ad hoc research (like consumer focus groups and insight studies), audit data (like shelf space and number of flyers) and even supplier shipment data (for market information).  This virtual classroom training will give your team the skills to create an effective category management approach in a limited data environment. You'll gain meaningful insights into maximizing data, learn to optimize creative data sources, and better understand the type of collaboration and trust needed between Retailers and Manufacturers. 

With more complex data available, along with the sheer amount of data available (or in some cases very limited data!), our tendency is to present too much data and not enough insights. In this session we'll distinguish between facts and insights and  recognize data points relevant to your specific business situation and to your audience (not just talking about YOU and your brand). This virtual classroom training provides teams with the tools and skills to move from presenting data to creating and presenting insights that tie in with the purpose of the presentation for a more focused and relevant presentation. We will use client data in a specific category to draw insights from based on a business opportunity. Whether you have many robust data sources or are in a limited data environment, we'll create an approach to draw insights through some custom, hands-on workshops using your data. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

While we spend a great deal of time analyzing data and drawing insights, rarely do we put the same time, energy, and consideration into building the presentation — from visuals to flow to story. By building a sleeker and more compelling presentation, individuals are more likely to get people to say "yes" to their ideas. This virtual classroom training helps learners prepare and develop captivating presentations by pinpointing where they can improve storytelling, how to better translate their ideas into visuals, and increase engagement with their audience. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Does your team struggle with creating a great presentation with logic & flow? So many of us dive right into PowerPoint to create our presentations without mapping out the purpose of the presentation, thinking about the audience perspective, identifying opportunities and creating the key insights to sell the idea.  In this session, students learn how to outline their sales  presentation prior to going into PowerPoint to create their slides using a storyboarding template. We walk through each element of the storyboard using a case study example based on an existing or past sales opportunity for the client that students will work on. This highly rated virtual classroom training provides teams with the skills and tools to craft better presentations through storyboarding that clearly define goals, draw insights, and identify opportunities for both their team and clients. It can be a game changer for many sales teams. This session can be combined with other virtual training topics to create a "Developing and Delivering a Fact-Based Sales Story for Improved Business Results" virtual training program that walks through a series of sessions over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session