10 Opportunities to Master Change in Category Management

Which Opportunities Match Your Priorities for the Year? With change comes opportunity. And there are tons of changes happening in category management unfolding as you read this post. Most are being driven by CatMan 2.0™, and the commitment of Retailers like Walmart who are demanding more advanced solutions and approaches both internally and from their Vendor community.  So where are the biggest changes and what are the opportunities for YOU? 
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Category Management Mastery: The Skinny on What Questions to ask …

In case you haven’t heard … Things have changed! It’s time to face the facts. Our industry and category management have been evolving for awhile (decades, actually). And, although change can be hard to overcome, attendance at our live webinars last week for both Retail and Manufacturing organizations, as well as Solutions Providers confirm that awareness of the changes ahead is growing — and concerning to both practioners and leaders alike. Here’s why it’s time to face the facts and consider category management mastery …
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6 Avenues to Master Advanced Category Management in 2017

How are you going to stay relevant in this rapidly changing industry? Category management practitioners, executives and solution providers all need plans to move to more advanced catman approaches to reflect changing data, technology and Shopper in 2017... As an experienced category management professional in Retail, Manufacturing or as a Solution Provider, you’ll need concrete ways to reflect the changes that have happened over the past 30 years. Here’s what you need to understand CatMan 2.0 from your point of view …
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Savvy Category Management Executives: Master Your CatMan 2.0™ Game Plan

Category Management Executives (including Directors, VPs and Managers) Face a Common Dilemma How to get from where you are, to where the industry is going … Here’s what you need to know: 
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Advance Your Category Management Approach. Don’t Get Left Behind!

Category Management has become more sophisticated. It’s now CatMan 2.0™ — Are you adapting to more advanced approaches? Are you keeping up with competitors? the industry? Category management has been evolving and changing since its launch in the late 1980s. The changing Shopper, blurring channels, omni-channel, the Internet & digital media and more advanced data & technology are the key drivers that have continued to change category management. It’s not that all of these changes are necessarily NEW, but all of these changes have all recently been captured in one place — in a new advanced approach which is creating buzz, questions, and uncertainty. In this blog, I’ll cover: Why CatMan 2.0™ is important (and more importantly, why you should care), Where some of the biggest changes are, and Next steps to help you plan your 2017.
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Are You Practicing Category Management Principles in a Non-CatMan World? You might be, and you’re not alone …

“We don’t practice category management in our company / region / industry.” It might surprise you that I’ve heard a version of this statement several times in the past few weeks. But the bigger surprise is that even in non-category management worlds, the principles of category management are being used, even though they could be improved for the benefit of both Retailers and Manufacturers around the globe. Whether you call it category management or not, you might be missing the boat if you answer YES to any of the following questions:
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Shopper Insights and Shopper Marketing ARE Part of Category Management

Category Management and Shopper Insights/Shopper Marketing have parted ways in many organizations. Shopper Marketing reports to Marketing. Category Management reports to Sales. According to new industry standards, this is not the best way to set your organization up for Shopper success.
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Injecting Shopper Into Your Category Management Foundations

on Aug 30, 2016 12:06:32 PM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Category Analysis
Many of us “forget” the Shopper in our category reviews, business reviews, assortment reviews, space planning, sales presentations, internal presentations …   So why should we incorporate "Shopper" into just about everything that we do?  According to the CMA’s recent “CatMan 2.0” initiative,
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Category Management Training Improves ROI on Your Data Investment

Data investments can be in the millions of dollars for organizations. ROI requires using it wisely — here’s how: If you’re like most organizations, you are purchasing more data than ever before, sometimes making decisions on what to purchase without creating necessary standards on when or how to use it to your advantage, but proudly adding it to the portfolio of data that your organization now has access to.  Are you maximizing big data? Read on to discover the 4 requirements for Retailers and Suppliers / Manufacturers to maximize data investments. 
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Where are your biggest collaborative opportunities internally? externally?

In this week’s podcast blog, the focus is Collaboration (also known as joint business planning). Today, we’ll define collaboration and why it’s so important to be successful as the future of category management unfolds. Plus, you’ll take away some key considerations to prepare for collaboration. So why does strategic collaboration in category management matter and what’s your status?
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