--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. (3) description: Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. (3) --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) [![38910231_m.jpg](https://blog.cmkg.org/hubfs/2017%20Blogs/38910231_m.jpg) ](https://blog.cmkg.org/blog/managing-change-in-retail-category-management) ## [Managing Change in Retail Category Management](https://blog.cmkg.org/blog/managing-change-in-retail-category-management) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) Retail has changed significantly over the past 20 years – new data, technology, tools, analytics, Shoppers, omni-channel … How much have you changed your internal approach to reflect these changes? I recently co-facilitated a “Retail Leaders’ Forum” for retail executives responsible for category management, with Tom McDonald of the Category Management Association. We talked about the importance for this audience to evaluate their current category management approach in 3 areas. [Read More](https://blog.cmkg.org/blog/managing-change-in-retail-category-management) [![](https://blog.cmkg.org/hubfs/analytic%20pathway.png) ](https://blog.cmkg.org/blog/5-ways-to-maximize-roi-on-category-assessments) ## [5 Ways to Maximize ROI on Category Assessments](https://blog.cmkg.org/blog/5-ways-to-maximize-roi-on-category-assessments) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) We spend a lot of time analyzing our business, but we need to ask whether we are looking at the entire picture or just scratching the surface. Are you looking for the big opportunities? Developing next year’s category plan? Identifying weaknesses when business is soft? Determining the next big innovation? Evaluating the post results from an initiative? Or analyzing a specific tactic? Identifying the question will help you achieve your goals. [Read More](https://blog.cmkg.org/blog/5-ways-to-maximize-roi-on-category-assessments) [![Training-Plan-for-2018.png](https://blog.cmkg.org/hubfs/2017%20Blogs/October,%20November,%20December%202017/Training-Plan-for-2018.png) ](https://blog.cmkg.org/blog/whats-your-training-plan-this-year-for-category-management) ## [What’s YOUR training plan this year?](https://blog.cmkg.org/blog/whats-your-training-plan-this-year-for-category-management) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) If you’ve made cuts to next year’s training budget or plan to, there’s still time to avoid: Productivity losses, Missed opportunities, and Strategic misfires … All for a fraction of the cost of Data, Technology, and Shopper Insights. Here’s how … [Read More](https://blog.cmkg.org/blog/whats-your-training-plan-this-year-for-category-management) [![CMKG-CatMan-GPS-042677-edited.png](https://blog.cmkg.org/hubfs/2017%20Web%20Assets/backgrounds/CMKG-CatMan-GPS-042677-edited.png) ](https://blog.cmkg.org/blog/navigating-your-catman-priorities-is-easier-than-you-might-think) ## [Navigating Your Category Management Priorities is Easier Than You Might Think](https://blog.cmkg.org/blog/navigating-your-catman-priorities-is-easier-than-you-might-think) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) Our industry is changing. Has your organization responded? Are you stuck in a holding pattern or waiting for a signal? This blog will help you to get started in leading the journey for your organization. [Read More](https://blog.cmkg.org/blog/navigating-your-catman-priorities-is-easier-than-you-might-think) [![33118140_m-709328-edited-257337-edited.jpg](https://blog.cmkg.org/hubfs/2017%20Blogs/Space%20Planning%20Shelving/33118140_m-709328-edited-257337-edited.jpg) ](https://blog.cmkg.org/blog/category-strategy-and-scorecards) ## [Category Strategy and Scorecards](https://blog.cmkg.org/blog/category-strategy-and-scorecards) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) [Space Mgmt](https://blog.cmkg.org/blog/topic/space-mgmt) The direction you need to achieve your goals. You’ve completed a category review or category assessment, ultimately identifying your biggest areas of opportunity to help you achieve your target goals and objectives in the category. Now what? [Read More](https://blog.cmkg.org/blog/category-strategy-and-scorecards) [![](https://blog.cmkg.org/hubfs/2017%20Blogs/April,%20May,%20June/13848279_xxl.jpg) ](https://blog.cmkg.org/blog/why-catman-needs-more-critical-thinkers-part-one) ## [Why Category Management Needs More Critical Thinkers](https://blog.cmkg.org/blog/why-catman-needs-more-critical-thinkers-part-one) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) We’re all searching for better ways to tap into Shopper insights data to address the “why” in category management — why aren’t we finding it? [Read More](https://blog.cmkg.org/blog/why-catman-needs-more-critical-thinkers-part-one) [![CMKG-web-mockups_manufacturers](https://blog.cmkg.org/hubfs/2017%20Web%20Assets/Audiences/CMKG-web-mockups_manufacturers.png) ](https://blog.cmkg.org/blog/catman-for-manufacturers-is-essential) ## [Category Management for Manufacturers is essential to all — not just those who know about it.](https://blog.cmkg.org/blog/catman-for-manufacturers-is-essential) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) Today, many Manufacturers are spending more dollars than ever before on data, technology and Shopper understanding. While the complexity of the data and technology increases, resources are being cut, requiring us to do more with less. [Read More](https://blog.cmkg.org/blog/catman-for-manufacturers-is-essential) [![](http://beacon.by/uploads/58769f308f66c_35681.jpg) ](https://blog.cmkg.org/blog/limited-data-is-a-fact-of-catman-life-for-many.-heres-why-) ## [Limited Data is a Fact of Category Management Life for Many. Here’s why …](https://blog.cmkg.org/blog/limited-data-is-a-fact-of-catman-life-for-many.-heres-why-) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Category Management with Limited Data](https://blog.cmkg.org/blog/topic/category-management-with-limited-data) [Convenience / C-Store](https://blog.cmkg.org/blog/topic/convenience-c-store) [Individual Solutions](https://blog.cmkg.org/blog/topic/individual-solutions) Note: This content is part of our new eBook on Category Management with Limited Data. Feel free to read and share. [Read More](https://blog.cmkg.org/blog/limited-data-is-a-fact-of-catman-life-for-many.-heres-why-) ## [10 Opportunities to Master Change in Category Management](https://blog.cmkg.org/blog/10-opportunities-to-master-change-in-category-management) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [CatMan 2.0 Update](https://blog.cmkg.org/blog/topic/catman-2-0-update) [Category Management in E-Commerce](https://blog.cmkg.org/blog/topic/category-management-in-e-commerce) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) Which Opportunities Match Your Priorities for the Year? With change comes opportunity. And there are tons of changes happening in category management unfolding as you read this post. Most are being driven by CatMan 2.0™, and the commitment of Retailers like Walmart who are demanding more advanced solutions and approaches both internally and from their Vendor community. So where are the biggest changes and what are the opportunities for YOU? [Read More](https://blog.cmkg.org/blog/10-opportunities-to-master-change-in-category-management) [![CatMan 2.0 Master's Training Program](https://blog.cmkg.org/hubfs/compete.jpg) ](https://blog.cmkg.org/blog/category-management-mastery-what-questions-to-ask) ## [Category Management Mastery: The Skinny on What Questions to ask …](https://blog.cmkg.org/blog/category-management-mastery-what-questions-to-ask) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [CatMan 2.0 Update](https://blog.cmkg.org/blog/topic/catman-2-0-update) In case you haven’t heard … Things have changed! It’s time to face the facts. Our industry and category management have been evolving for awhile (decades, actually). And, although change can be hard to overcome, attendance at our live webinars last week for both Retail and Manufacturing organizations, as well as Solutions Providers confirm that awareness of the changes ahead is growing — and concerning to both practitioners and leaders alike. Here’s why it’s time to face the facts and consider category management mastery … [Read More](https://blog.cmkg.org/blog/category-management-mastery-what-questions-to-ask) [Previous](https://blog.cmkg.org/blog/page/2) [All posts](https://blog.cmkg.org/blog/all) [Next](https://blog.cmkg.org/blog/page/4) #### Subscribe ### Posts by Audience - [Analytics Work (15)](https://blog.cmkg.org/blog/topic/analytics-work) - [Business Acumen Development (2)](https://blog.cmkg.org/blog/topic/business-acumen-development) - [Business Reviews / Category Reviews (1)](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) - [Career Advancement (1)](https://blog.cmkg.org/blog/topic/career-advancement) - [Category Analytics (7)](https://blog.cmkg.org/blog/topic/category-analytics) - [Category Definition Work (5)](https://blog.cmkg.org/blog/topic/category-definition-work) ### Latest Posts ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. 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