Are You Practicing Category Management Principles in a Non-CatMan World? You might be, and you’re not alone …

“We don’t practice category management in our company / region / industry.” It might surprise you that I’ve heard a version of this statement several times in the past few weeks. But the bigger surprise is that even in non-category management worlds, the principles of category management are being used, even though they could be improved for the benefit of both Retailers and Manufacturers around the globe. Whether you call it category management or not, you might be missing the boat if you answer YES to any of the following questions:
Read More

Shopper Insights and Shopper Marketing ARE Part of Category Management

Category Management and Shopper Insights/Shopper Marketing have parted ways in many organizations. Shopper Marketing reports to Marketing. Category Management reports to Sales. According to new industry standards, this is not the best way to set your organization up for Shopper success.
Read More

Injecting Shopper Into Your Category Management Foundations

on Aug 30, 2016 12:06:32 PM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Category Analysis
Many of us “forget” the Shopper in our category reviews, business reviews, assortment reviews, space planning, sales presentations, internal presentations …   So why should we incorporate "Shopper" into just about everything that we do?  According to the CMA’s recent “CatMan 2.0” initiative,
Read More

Category Management Training Improves ROI on Your Data Investment

Data investments can be in the millions of dollars for organizations. ROI requires using it wisely — here’s how: If you’re like most organizations, you are purchasing more data than ever before, sometimes making decisions on what to purchase without creating necessary standards on when or how to use it to your advantage, but proudly adding it to the portfolio of data that your organization now has access to.  Are you maximizing big data? Read on to discover the 4 requirements for Retailers and Suppliers / Manufacturers to maximize data investments. 
Read More

Where are your biggest collaborative opportunities internally? externally?

In this week’s podcast blog, the focus is Collaboration (also known as joint business planning). Today, we’ll define collaboration and why it’s so important to be successful as the future of category management unfolds. Plus, you’ll take away some key considerations to prepare for collaboration. So why does strategic collaboration in category management matter and what’s your status?
Read More

Interpreting Index Numbers: Proceed with Caution - Category Development Index and Fair Share Index

Common (Mis)Interpretations: Category Development Index in Category Analysis There is significant emphasis on deriving effective and strategic insights in category management. With all of the incredible data sources available to both Retailers and Suppliers / Manufacturers, there are certain measures that are consistently used to derive these insights. For some of the commonly used measures, there’s also a tendency to generalize the interpretation of the numbers, or not scratch below the surface and think about what the numbers really mean. Examples? Category Development Index (CDI) and Fair Share Index (FSI) …
Read More

Retailer Market Share as a Strategic Benchmark

When using data and analysis, the numbers on their own don’t tell the whole story. By applying thought and strategy to the interpretation of the data, you will come up with better category solutions. One of my favorite examples of this is the use of the “Retailer Market Share” number in category management. If you’ve ever heard, “You are underdeveloped in a brand, subcategory or category, and you need to fix this!”, then read on …
Read More

The Future of Category Management (Part 2): Shopper & Omni Channel

My last podcast/blog identified areas in category management that need to change, driven by developing trends in the retail industry, the Shopper, their path to purchase, and more complex data and technology. This week I talk more about how Shopper influence and the Omni-Channel are changing, and the implications that each has on category management.
Read More

What’s in a Best-In-Class Category Review?

Category Reviews are an important output from category management teams. They are developed for different purposes, including both internal and external requests, and usually require pulling in data from multiple data sources. As data becomes more robust and complex and as the Shopper comes to the forefront, Category Reviews need to evolve to reflect these changes, but the truth is, they often don’t. 
Read More

The Future of Category Management: Why Things Need to Change

Consolidation is happening everywhere. Global Retailers are expanding. Drug stores are selling fresh food. Food stores and convenience stores are selling prepared meals. And Retailers and Suppliers / Manufacturers are selling in the omni channel.   So what’s the Future of Category Management? What needs to change?
Read More
help desk software