--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. | Data and Insights description: Data and Insights | Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) ## [From Data to Insights: How to Turn Analysis Into Better Business Decisions](https://blog.cmkg.org/blog/demystifying-data-to-insights-a-practical-guide) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Understanding and Using Data](https://blog.cmkg.org/blog/topic/understanding-and-using-data) [Data and Insights](https://blog.cmkg.org/blog/topic/data-and-insights) In today’s business environment, most teams are not struggling because they lack data. They are struggling because they have too much of it — and not enough clarity on what it actually means. Dashboards, reports, syndicated data, internal sales data, shopper data, retailer data... it all sounds helpful, and it is. But data on its own doesn't create action. It does not create alignment. And it certainly does not guarantee better decisions. That only happens when data is translated into insight. The challenge is that many people are taught how to pull numbers, build charts, and summarize results — but not necessarily how to turn those outputs into meaningful business thinking. That is where the REAL VALUE lies. [Read More](https://blog.cmkg.org/blog/demystifying-data-to-insights-a-practical-guide) [![LL Agenda - Hours@0.5x-80](https://blog.cmkg.org/hubfs/LL%20Agenda%20-%20Hours@0.5x-80.png) ](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) ## [9 Ways To Get Out of Your Rut and Innovate Your Category Management Approach (CMA+SIMA Conference Recap)](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Analytics Work](https://blog.cmkg.org/blog/topic/analytics-work) [CatMan 2.0 Update](https://blog.cmkg.org/blog/topic/catman-2-0-update) [Strategy](https://blog.cmkg.org/blog/topic/strategy) [Business Reviews / Category Reviews](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) [Data and Insights](https://blog.cmkg.org/blog/topic/data-and-insights) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) [Shopper Satisfaction Strategies](https://blog.cmkg.org/blog/topic/shopper-satisfaction-strategies) [Shopper Focused Work](https://blog.cmkg.org/blog/topic/shopper-focused-work) Last week I had the pleasure of attending the Category Management Association’s annual conference in Las Vegas, where category management and shopper insights professionals gathered to learn, share and network. It was particularly exciting for us at CMKG, because the CMA announced our new partnership at the conference. This venture will allow us to get our training into even more brilliant minds around the world. I facilitated 9 live training sessions over the course of the 3-day conference, spanning topics like: Identifying Growth Opportunities in Your Business, Fact-Based Presentations and Storyboarding, Shopper Insights (co-developed and facilitated with Leslie Warsaw from SIMA), Category Management in On-Premise (2-part session), and many more! [Read More](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) [All posts](https://blog.cmkg.org/blog/all) #### Subscribe ### Posts by Audience - [Analytics Work (15)](https://blog.cmkg.org/blog/topic/analytics-work) - [Business Acumen Development (2)](https://blog.cmkg.org/blog/topic/business-acumen-development) - [Business Reviews / Category Reviews (1)](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) - [Career Advancement (1)](https://blog.cmkg.org/blog/topic/career-advancement) - [Category Analytics (7)](https://blog.cmkg.org/blog/topic/category-analytics) - [Category Definition Work (5)](https://blog.cmkg.org/blog/topic/category-definition-work) ### Latest Posts ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) ### Practical learning solutions for retail, category management, and sales teams  #### CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  - [**](https://www.facebook.com/hiCmkg) - [**](https://twitter.com/CatManKnowledge) - [**](https://www.linkedin.com/groups/1045617/) #### SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)  [Privacy Policy](https://www.cmkg.org/privacy-policy)  |  [Terms of Use](https://www.cmkg.org/terms-of-use) #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) #### CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)