Last week I ran a webinar for our students on "Changing Shopper Behavior in a Pandemic." We vetted over 250 whitepapers, webpages and resources to identify some of the key things you need to consider about the changing shopper including:

Category Management and Shopper Insights/Shopper Marketing have parted ways in many organizations. Shopper Marketing reports to Marketing. Category Management reports to Sales. According to new industry standards, this is not the best way to set your organization up for Shopper success.

Move toward increasing shopper data ROI in your organization with these 4 “must haves”. Most retailer and supplier organizations purchase shopper data — whether it's used to collaborate with your business partners, measure results vs. objectives, forecast, make fact-based decisions, find business opportunities, etc. The problems come with how to analyze category management data and then understand how to tie in action with data analysis. Data is getting more complex and even more costly. Do you know if your team is generating a return on your organization’s data investment by knowing how to turn that data into action? Here are some great resources for you to help you improve your data ROI: Training video previews with accredited content on “Category Assessment” (plus other previews) from Category Management Knowledge Group Infographic on “How to Increase ROI On Your Data Investment”