Have you had some stumbling blocks creating plans that get executed at retail? So you've completed an incredible category analysis, derived compelling data insights and tied in your analysis with some tactical changes to drive action in the category. Whether this is for a formal category plan, or tied in with a new product launch or new news about a category, your work isn't done—now it needs to be implemented. How many of you have either approved a plan at your desk (as a Category Manager or Buyer) or been given approval for the plan (as a Salesperson or Category Management Analyst), but it never ends up being successfully implemented in stores? I think we all have!