Ready to be more strategic as a leader in category management?

Working with many manufacturers and retailers, the strategic thinking about category management that needs to be in place to be successful in the future is too often missing. Without strategy, organizations cannot be a leader in category management, which ultimately affects how well Shoppers are satisfied. What can be more damaging is that some of the CatMan Foundations from which successful category management thrives, are completely lacking. But it doesn’t have to be that way … If either or both of the above apply to your organization, the worst thing that you can do is stay the course. Although it may be difficult to get out of your comfort zone and start to think about ways to make changes to improve the future for your department, there are three steps that can get you started.
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Improving Your Business Acumen in Category Management

on Feb 20, 2018 6:38:50 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | - Retailers - Manufacturers
Business acumen is the ability to assess an external market and make effective decisions. You need the skills and tools to think more like an owner of the business and to understand, set and execute business strategy while being able to measure the effectiveness of their business strategy through financial performance – skills that I think many of us can improve upon. Think about what you’re responsible for in your job. How often do you think about or consider the impact of your decisions on other areas in your company?  For example product supply? Or finance? Or your implementation team?
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Managing Change in Retail Category Management

on Nov 27, 2017 7:42:28 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | - Retailers - Executives
Retail has changed significantly over the past 20 years – new data, technology, tools, analytics, Shoppers, omni-channel … How much have you changed your internal approach to reflect these changes? I recently co-facilitated a “Retail Leaders’ Forum” for retail executives responsible for category management, with Tom McDonald of the Category Management Association. We talked about the importance for this audience to evaluate their current catman approach in 3 areas.
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5 Ways to Maximize ROI on Category Assessments

We spend a lot of time analyzing our business, but we need to ask whether we are looking at the entire picture or just scratching the surface.  Whether we’re looking for the big opportunities, developing next year’s category plan, identifying weaknesses when business is soft, determining the next big innovation, evaluating the post results from an initiative, analyzing a specific tactic or identifying the action that will help us achieve our goals.
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What’s YOUR training plan this year?

If you’ve made cuts to next year’s training budget or plan to, there’s still time to avoid: Productivity losses, Missed opportunities, and Strategic misfires … All for a fraction of the cost of Data, Technology, and Shopper Insights. Here’s how …
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Navigating Your CatMan Priorities is Easier Than You Might Think

Our industry is changing. Has your organization responded? Are you stuck in a holding pattern or waiting for a signal? This blog will help you to get started in leading the journey for your organization.
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Why CatMan Needs More Critical Thinkers

We’re all searching for better ways to tap into Shopper insights data to address the “why” in category management — why aren’t we finding it?
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6 Avenues to Master Advanced Category Management in 2017

How are you going to stay relevant in this rapidly changing industry? Category management practitioners, executives and solution providers all need plans to move to more advanced catman approaches to reflect changing data, technology and Shopper in 2017... As an experienced category management professional in Retail, Manufacturing or as a Solution Provider, you’ll need concrete ways to reflect the changes that have happened over the past 30 years. Here’s what you need to understand CatMan 2.0 from your point of view …
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Top 10 Ways to Use Category Management in Retail (Small- to Mid-Size)

For the past 4 weeks I’ve been blogging and getting feedback from Small- to Mid-Sized Retailers on overall retail strategy and category management practices and approaches. I originally broached this subject based on a theory I had developed through one-on-one client training, professional speaking engagements, and larger discussions via social media. But being a data-driven person, I wanted to test my theory about this specific group of Retailers so I developed a series of anonymous, online surveys to collect more insight. Of note, the surveys were primarily filled out by Small- to Mid-Sized Retailers (<1000 stores) and we removed the large Retailers from the survey results for more specific results. Here they are:
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Retailers, How Successful Are Your Category Tactics? (Part 4 Results)

We’re into Week 4 of a 5-part blog series where I’ve been reviewing the key components of category management, followed by surveys where Retailers evaluate how well they are doing in the different components.
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