--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. | Sales Training description: Sales Training | Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) ## [Mastering Business Storytelling: Turning Information Into Influence](https://blog.cmkg.org/blog/business-storytelling-in-the-workplace) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Sales Training](https://blog.cmkg.org/blog/topic/sales-training) [Data Visualization](https://blog.cmkg.org/blog/topic/data-visualization) [Presentations](https://blog.cmkg.org/blog/topic/presentations) [Virtual Learning](https://blog.cmkg.org/blog/topic/virtual-learning) [storytelling](https://blog.cmkg.org/blog/topic/storytelling) In business, great ideas do not always win. The ideas that move forward are usually the ones that are explained clearly, connected to a real business need, and presented in a way that makes decision-making easier. That is why business storytelling matters so much. I am not talking about storytelling in the theatrical sense. I am talking about the ability to take data, insight, logic, and recommendations and shape them into a message that people can quickly understand, believe, and act on. This is something I care deeply about because I have seen it make a tremendous difference across category management, sales, marketing, analytics, and leadership teams. So often, the issue is not that the team lacks data. It is that the story is not landing. 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