Master Essential Skills & Topics for Retail and CPG

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CatManTraining Program, Level 3 CPSA

This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG.  This program meets all learning requirements for the CPSA designation.    Who should take this course? For those looking for an advanced understanding of Category Management - and/or who is looking to achieve CMA designation at the CPSA level.   Program Details   Approximately 20 hours course time  Prerequisite: Intermediate category management understanding and/or CPCM Designation (if you are looking for CMA certification).  Note that the CPSA level does not include exam preparation materials as certification is by an essay-based exam that also considers the candidate's experience.  Buy Advanced / CPSA Category Management Training Program ($499) from CMKG.ORG  

CatManTraining Program, Levels 1-2 CPCA-CPCM

This category management training program spans the foundations of Category Management from the foundational to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

CatMan Training Program, Level 2 CPCM

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG.  This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.   Who should take this course? Retail, catman, sales and shopper teams looking for an intermediate understanding of Category Management and/or who is looking to achieve CPCM certification.   Program Details   Approximately 30-35 hours course time  Prerequisite: Foundational / CPCA  Buy Intermediate / CPCM Category Management Training Program ($999) or Certification Package ($1,099) from CMKG.ORG

CatMan Training Program, Level 1 CPCA

This set of foundational courses gives a solid grounding in the catman process, analytics and presentation skills. This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.   Who should take this course? Retail, catman, sales and shopper teams looking for an intermediate understanding of Category Management and/or who is looking to achieve CPCA certification.  Program Details   Approx. 30-35 hours course time No prerequisites Available in Spanish

Shopper Insights Training Program, Levels 1–3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 2

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 1

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Understanding Retailer Strategy and Category Management 1

This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective.  Understanding the foundations of category management is critical to anyone who touches retail. Without the big picture perspective, it’s difficult to understand the role that you play within it and how to create the best solutions. Buy Understanding Retailer Strategy and Category Management 1 ($297) from CMKG.ORG  

Advanced Retailer Understanding

This accredited skill development training program builds proficiency in understanding Retailer's business goals and objectives. Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new perspective that you can apply to future decisions and recommendations that you make. Buy Advanced Retailer Understanding ($198) from CMKG.ORG  

CatMan Training Program, Level 4 Master’s

The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process. Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips. Who should take this program? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced. What will I learn? How each topic is, or will be, affected by changes in the industry, Shopper, and CatMan 2.0. How to incorporate the most relevant topics into participants existing category management framework. How to apply new concepts in day-to-day work. How to speak to one’s manager, peers, and customers about the changing dynamics across different topics with clarity and understanding. How to determine which topics are the biggest priorities and opportunities for learners and their role.