Master Essential Skills & Topics for Retail and CPG

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New Analytics in Retail and CPG


*Training Topics, Format, or Audience: Analytics Work Data and Insights Instructor-Led Course New & Relevant
The sheer amount of data available today can be daunting. But it’s availability also provides an opportunity to redefine our measurables, improve our decision making and more precisely analyze shoppers, assortments, channels and more. In this training session, participants will learn to analyze “year ago” data in the most effective ways to make the best decisions moving forward; create a new definition of “market” and describe how to capture using different data sources; and describe new ways to complete assortment analytics in the omni-channel world.

Consumer and Shopper Analytics and Insights

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction.  Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG  

Integrating Data and Insights Into Your Sales Stories

With more complex data available, along with the sheer amount of data available (or in some cases very limited data!), our tendency is to present too much data and not enough insights. In this session we'll distinguish between facts and insights and  recognize data points relevant to your specific business situation and to your audience (not just talking about YOU and your brand). This virtual classroom training provides teams with the tools and skills to move from presenting data to creating and presenting insights that tie in with the purpose of the presentation for a more focused and relevant presentation. We will use client data in a specific category to draw insights from based on a business opportunity. Whether you have many robust data sources or are in a limited data environment, we'll create an approach to draw insights through some custom, hands-on workshops using your data. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Building Data Competency: Panel Data

Course Overview

Building Data Competency: POS Data

Course Overview Learners get an in-depth look at retail POS data, including retailer and third-party scanned sales data, and learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.   Approximately 2 hours course time

Best in Class Category Reviews Parts 1 and 2


*Training Topics, Format, or Audience: Data and Insights Instructor-Led Course
Category reviews are an essential part of category management. Too often the day-to-day management of a set of categories focuses on tactical moves only but doesn’t consider the overall strategic direction. By “diving in” to a category at least once, through a category review, learners can ensure the achievement of their long-term goals and ensure they are maximizing consumer appeal. In the first instalment of this series, we go over some of the key components of the category review and gets participants’ perspective on improving the process, increasing automation, and what a “best in class” category review would look like. In the second part, we delve further into category review templates (including layouts and key measures) and integrate the learning into some preliminary outlines for future "Category Reviews" that may help participants to improve the ones they develop.