Ready to be more strategic as a leader in category management?

Working with many manufacturers and retailers, the strategic thinking about category management that needs to be in place to be successful in the future is too often missing. Without strategy, organizations cannot be a leader in category management, which ultimately affects how well Shoppers are satisfied. What can be more damaging is that some of the CatMan Foundations from which successful category management thrives, are completely lacking. But it doesn’t have to be that way … If either or both of the above apply to your organization, the worst thing that you can do is stay the course. Although it may be difficult to get out of your comfort zone and start to think about ways to make changes to improve the future for your department, there are three steps that can get you started.
Read More

Managing Change in Retail Category Management

on Nov 27, 2017 7:42:28 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | - Retailers - Executives
Retail has changed significantly over the past 20 years – new data, technology, tools, analytics, Shoppers, omni-channel … How much have you changed your internal approach to reflect these changes? I recently co-facilitated a “Retail Leaders’ Forum” for retail executives responsible for category management, with Tom McDonald of the Category Management Association. We talked about the importance for this audience to evaluate their current catman approach in 3 areas.
Read More

5 Ways to Maximize ROI on Category Assessments

We spend a lot of time analyzing our business, but we need to ask whether we are looking at the entire picture or just scratching the surface.  Whether we’re looking for the big opportunities, developing next year’s category plan, identifying weaknesses when business is soft, determining the next big innovation, evaluating the post results from an initiative, analyzing a specific tactic or identifying the action that will help us achieve our goals.
Read More

What’s YOUR training plan this year?

If you’ve made cuts to next year’s training budget or plan to, there’s still time to avoid: Productivity losses, Missed opportunities, and Strategic misfires … All for a fraction of the cost of Data, Technology, and Shopper Insights. Here’s how …
Read More

Navigating Your CatMan Priorities is Easier Than You Might Think

Our industry is changing. Has your organization responded? Are you stuck in a holding pattern or waiting for a signal? This blog will help you to get started in leading the journey for your organization.
Read More

Category Strategy and Scorecards

The direction you need to achieve your goals. You’ve completed a category review or category assessment, ultimately identifying your biggest areas of opportunity to help you achieve your target goals and objectives in the category. Now what? 
Read More

Why CatMan Needs More Critical Thinkers

We’re all searching for better ways to tap into Shopper insights data to address the “why” in category management — why aren’t we finding it?
Read More

10 Opportunities to Master Change in Category Management

Which Opportunities Match Your Priorities for the Year? With change comes opportunity. And there are tons of changes happening in category management unfolding as you read this post. Most are being driven by CatMan 2.0™, and the commitment of Retailers like Walmart who are demanding more advanced solutions and approaches both internally and from their Vendor community.  So where are the biggest changes and what are the opportunities for YOU? 
Read More

6 Avenues to Master Advanced Category Management in 2017

How are you going to stay relevant in this rapidly changing industry? Category management practitioners, executives and solution providers all need plans to move to more advanced catman approaches to reflect changing data, technology and Shopper in 2017... As an experienced category management professional in Retail, Manufacturing or as a Solution Provider, you’ll need concrete ways to reflect the changes that have happened over the past 30 years. Here’s what you need to understand CatMan 2.0 from your point of view …
Read More

Savvy Category Management Executives: Master Your CatMan 2.0™ Game Plan

Category Management Executives (including Directors, VPs and Managers) Face a Common Dilemma How to get from where you are, to where the industry is going … Here’s what you need to know: 
Read More
help desk software