The direction you need to achieve your goals. You’ve completed a category review or category assessment, ultimately identifying your biggest areas of opportunity to help you achieve your target goals and objectives in the category. Now what?

What is the strategic level of your team or organization when it comes to Space Planning and Efficient Assortment? Space planning and efficient assortment are BOTH very important for Retailers and Manufacturers — so why are they treated so tactically? Why don’t teams and organization consider more advanced shelving solutions and take full advantage of opportunities to reach the Shopper? Read on to find out some common mistakes on both sides.