Master Essential Skills & Topics for Retail and CPG

Overview: Help teams strengthen how they evaluate promotions and in-store tactics by connecting promotional strategy, analytics, execution, and business results. This topic is designed to build stronger understanding of promotion vehicles, baseline versus incremental sales, break-even thinking, and how in-store activation supports category performance and shopper response.

Overview: Build stronger understanding of pricing fundamentals, margin implications, price ladders, and shopper value perception in a competitive retail environment. This topic helps teams evaluate pricing decisions more strategically while balancing business realities and shopper expectations.

Overview: Explore how shelf layout, decision trees, shopper navigation, and physical constraints influence category performance — while also considering the growing role of digital shelves and omni-channel shopper expectations. This topic helps teams make stronger space and shelf decisions in a more connected retail environment.

Overview: Help teams strengthen their approach to assortment by connecting strategy, shopper needs, process, analytics, productivity, and category structure to better keep/add/delete decisions. This topic helps make assortment thinking more disciplined, practical, and aligned to business priorities.