Overview: Help teams strengthen how they evaluate promotions and in-store tactics by connecting promotional strategy, analytics, execution, and business results. This topic is designed to build stronger understanding of promotion vehicles, baseline versus incremental sales, break-even thinking, and how in-store activation supports category performance and shopper response.
How This Can be Tailored:
This session can be delivered virtually or in person and customized to the promotional priorities, retailer/customer realities, and business questions most relevant to your team. Depending on your needs, the session can incorporate your promotional guidelines, internal reports, event structures, promotion vehicles, retailer programs, display and feature realities, shopper priorities, and execution standards so the learning is directly tied to how your business plans, evaluates, and activates promotions.
Possible Takeaways:
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Participants may leave with:
- promotion analytics frameworks
- baseline versus incremental interpretation guides
- break-even examples or planning tools
- promotion vehicle comparison frameworks
- in-store execution checklists or discussion tools
- practical examples of how promotional choices and execution influence performance
Possible eLearning Prework:
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Possible eLearning prework may include:
- Promotional Planning Essentials
- In-Store Marketing Tactics
- Pricing & Margin Analysis Basics
- Retail Math Fundamentals
Delivery Format:
Available virtually or in person, and can also be integrated into a broader blended learning solution.
Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.
