Master Essential Skills & Topics for Retail and CPG

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Changing Shopper Behavior During & After the Pandemic

This course provides new and relevant insights into changing Shopper behaviors as a result of COVID-19 and different perspectives on the implications for future business. We also introduce a COVID-19 Resources Tool to help learners to navigate through the rapidly changing shopper and industry.

The Latest and Greatest Shopper Insights Data

In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data. In this course, through collaboration with some top Shopper data/insights solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding. Some of the impacts of the COVID-19 virus are also addressed.

Evaluating and Managing Risk In Your Business

Risk analysis is a process that helps to identify and manage potential problems that could undermine key business initiatives or projects. Participants may work for an organization who is encouraging them to “take risks”, however may not be giving them the roadmap to help to do that and feel comfortable with their decisions. In this course, we share the steps course time a risk analysis to give learners more confidence in the choices they make.

Improving Your Business Acumen in Category Management

*Training Topics, Format, or Audience: Career Advancement Instructor-Led Course
Business acumen requires an understanding of finance, strategy, and decision-making. Most managers and employees, however, are responsible for specific areas, and they have little understanding of the impact their decisions have on other areas. In this course, we walk through a big picture perspective to help learners improve their business acumen and, ultimately, increase alignment with their multi-functional teams and external customers.