Break Down the Barriers That May be Limiting Your Growth Opportunities

As we kick off this new year, there may be obstacles in your category plans that can unknowingly limit your category results. These obstacles exist for many retailers because their category analytics and plan development haven’t kept pace with some of the biggest disruptors in the industry – including data, the changing shopper and the changing marketplace. If you don't change your strategies, processes and thinking to consider these changes, and don’t open up to new perspectives and ideas, your biggest growth opportunities can be completely overlooked. Below I’ve captured some examples of potential barriers that may be limiting your growth:
Read More

Category Management Training Improves ROI on Your Data Investment

Data investments can be in the millions of dollars for organizations. ROI requires using it wisely — here’s how: If you’re like most organizations, you are purchasing more data than ever before, sometimes making decisions on what to purchase without creating necessary standards on when or how to use it to your advantage, but proudly adding it to the portfolio of data that your organization now has access to.  Are you maximizing big data? Read on to discover the 4 requirements for Retailers and Suppliers / Manufacturers to maximize data investments. 
Read More

Where are your biggest collaborative opportunities internally? externally?

In this week’s podcast blog, the focus is Collaboration (also known as joint business planning). Today, we’ll define collaboration and why it’s so important to be successful as the future of category management unfolds. Plus, you’ll take away some key considerations to prepare for collaboration. So why does strategic collaboration in category management matter and what’s your status?
Read More

The Future of Category Management (Part 2): Shopper & Omni Channel

My last podcast/blog identified areas in category management that need to change, driven by developing trends in the retail industry, the Shopper, their path to purchase, and more complex data and technology. This week I talk more about how Shopper influence and the Omni-Channel are changing, and the implications that each has on category management.
Read More

Improve Collaboration and Joint Business Planning Results in 3 Steps

Collaboration is on many organization’s strategic plans for 2016, with effective Joint Business Planning (JBP) being the outcome. Retailers’ and Vendors’ have the opportunity to determine mutual areas of interest and build their businesses in a collaborative way — namely by taking steps to improve Shopper satisfaction with a better experience. However, effective Collaboration and JBP require more than a desire or written strategic plan. Both require that your organization undertake 3 consecutive steps: Prepare your organization internally for collaboration; Align your internal approach across your multifunctional teams through common training; and Implement external Collaboration and Joint Business Planning. Collaboration and Joint Business Planning can help both Retailers and Vendors manage the change that continues to dominate, including: Changing partner needs and expectations between Retailers and Vendors Changing market and Shopper, Less resources available internally due to downsizing / consolidation, and Increased requirements due to more and bigger data and a more complex Shopper.
Read More

Improve Shopper Satisfaction With CatMan Foundations

Collaboration + Shopper Marketing How can you be successful in both? This is what the Category Management Association (CMA) has to say,  “Building a marketing plan ‘through the eyes of the Shopper’ to create value for both the Retailer and Vendor requires collaboration using the best practice methodologies, insights, data and tools available. Category Management can serve as the umbrella under which the collaborative process is facilitated” (Strategic Collaboration for Shopper Satisfaction, 2015).  Here are some great resources from CMKG for you to get started: "Strategic Collaboration: Are you Really Prepared?" blog posting Understanding Shopper Trip Missions complimentary download 
Read More

Moving your team to a fact-based sales approach

Fact-based skills are a requirement in today's world The combination of an increasingly complex world, the vast proliferation of data and the need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. Here are some great downloads from Category Management Knowledge Group for you to get started on fact based sales: Turning Data Into Insights complimentary download  5 Requirements for Compeling, Fact-Based Presentations  infographic complimentary download
Read More

Strategic Collaboration - Are You Really Prepared?

on Apr 28, 2015 10:00:00 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Strategic Collaboration
Strategic collaboration is a buzzword in the industry. Many Retailers and Vendors have it embedded somewhere in their strategic plans for 2015. Do you have a plan on how to get there? Here are some great resources for you to get started on collaboration: Category Management Training video previews with accredited content on “Collaborative Business Planning” and “Retailer Strategy” (plus other previews) from Category Management Knowledge Group
Read More
help desk software