--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. | Category Management (2) description: Category Management | Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. (2) --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Working%20Hard/7K0A0223.jpg) ](https://blog.cmkg.org/blog/future-of-category-management-joint-business-planning) ## [Where are your biggest collaborative opportunities internally? externally?](https://blog.cmkg.org/blog/future-of-category-management-joint-business-planning) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Collaboration / Joint Business Planning](https://blog.cmkg.org/blog/topic/strategic-collaboration-joint-business-planning) In this week’s podcast blog, the focus is Collaboration (also known as joint business planning). Today, we’ll define collaboration and why it’s so important to be successful as the future of category management unfolds. Plus, you’ll take away some key considerations to prepare for collaboration. So why does strategic collaboration in category management matter and what’s your status? [Read More](https://blog.cmkg.org/blog/future-of-category-management-joint-business-planning) [![](https://blog.cmkg.org/hubfs/future.png) ](https://blog.cmkg.org/blog/future-of-category-management-shopper-omni-channel) ## [The Future of Category Management (Part 2): Shopper & Omni Channel](https://blog.cmkg.org/blog/future-of-category-management-shopper-omni-channel) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Collaboration / Joint Business Planning](https://blog.cmkg.org/blog/topic/strategic-collaboration-joint-business-planning) My last podcast/blog identified areas in category management that need to change, driven by developing trends in the retail industry, the Shopper, their path to purchase, and more complex data and technology. This week I talk more about how Shopper influence and the Omni-Channel are changing, and the implications that each has on category management. [Read More](https://blog.cmkg.org/blog/future-of-category-management-shopper-omni-channel) [![](https://blog.cmkg.org/hubfs/Blog_survey_1.png) ](https://blog.cmkg.org/blog/best-in-class-category-reviews-in-category-management) ## [What’s in a Best-In-Class Category Review?](https://blog.cmkg.org/blog/best-in-class-category-reviews-in-category-management) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) Category Reviews are an important output from category management teams. They are developed for different purposes, including both internal and external requests, and usually require pulling in data from multiple data sources. As data becomes more robust and complex and as the Shopper comes to the forefront, Category Reviews need to evolve to reflect these changes, but the truth is, they often don’t. [Read More](https://blog.cmkg.org/blog/best-in-class-category-reviews-in-category-management) [![](https://blog.cmkg.org/hubfs/future.png) ](https://blog.cmkg.org/blog/future-of-category-management) ## [The Future of Category Management: Why Things Need to Change](https://blog.cmkg.org/blog/future-of-category-management) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Executive Solutions](https://blog.cmkg.org/blog/topic/executive-solutions) Consolidation is happening everywhere. Global Retailers are expanding. Drug stores are selling fresh food. Food stores and convenience stores are selling prepared meals. And Retailers and Suppliers / Manufacturers are selling in the omni channel. So what’s the Future of Category Management? What needs to change? [Read More](https://blog.cmkg.org/blog/future-of-category-management) [![](https://blog.cmkg.org/hubfs/00-BTD-Images/CMKG-retailer-webinar-CTA-04-13-2016_Part_5.png) ](https://blog.cmkg.org/blog/top-10-opportunities-small-mid-size-retail-strategy) ## [Top 10 Ways to Use Category Management in Retail (Small- to Mid-Size)](https://blog.cmkg.org/blog/top-10-opportunities-small-mid-size-retail-strategy) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Convenience / C-Store](https://blog.cmkg.org/blog/topic/convenience-c-store) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) For the past 4 weeks I’ve been blogging and getting feedback from Small- to Mid-Sized Retailers on overall retail strategy and category management practices and approaches. I originally broached this subject based on a theory I had developed through one-on-one client training, professional speaking engagements, and larger discussions via social media. But being a data-driven person, I wanted to test my theory about this specific group of Retailers so I developed a series of anonymous, online surveys to collect more insight. Of note, the surveys were primarily filled out by Small- to Mid-Sized Retailers (<1000 stores) and we removed the large Retailers from the survey results for more specific results. Here they are: [Read More](https://blog.cmkg.org/blog/top-10-opportunities-small-mid-size-retail-strategy) [![](https://blog.cmkg.org/hubfs/catman_report_card-835196-edited.png) ](https://blog.cmkg.org/blog/retailers-how-successful-are-you-in-your-category-tactics-part-4-of-5) ## [Retailers, How Successful Are Your Category Tactics? (Part 4 Results)](https://blog.cmkg.org/blog/retailers-how-successful-are-you-in-your-category-tactics-part-4-of-5) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) We’re into Week 4 of a 5-part blog series where I’ve been reviewing the key components of category management, followed by surveys where Retailers evaluate how well they are doing in the different components. [Read More](https://blog.cmkg.org/blog/retailers-how-successful-are-you-in-your-category-tactics-part-4-of-5) [![](https://blog.cmkg.org/hubfs/catman_report_card-696895-edited.png) ](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3) ## [Category Management in Retail Scorecard: Compare Part 3 Results](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) This week, we’ll walk through: the Category Assessment Results from last week’s evaluation (Part 3). Part 4 of the Evaluation: Analyzing Your Tactics to Turn Data Into Action. [Read More](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3) [![](https://blog.cmkg.org/hubfs/catman_report_card-109003-edited.png) ](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3-results) ## [Category Management in Retail Scorecard: Compare Part 2 Results](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3-results) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) My blog last week (Category Management in Retail Scorecard – Compare Part 1) reviewed overall results from our readers as they evaluated their organizations’ retail strategies and captured the biggest areas of opportunity for improvement. We also covered some of the foundations in category management required for Retailers to be successful in their category management approach. As a Retailer, YOU own and define your own unique process, driven by your internal Retail strategies. That’s why it’s critical to have well-defined processes and guidelines that consider the Key Components for Category Management. This week, we’ll walk you through last week’s results AND explain the next part of the evaluation — Part 3: Assessing Your Categories For Gaps & Opportunities. [Read More](https://blog.cmkg.org/blog/category-management-in-retail-scorecard-compare-part-3-results) [![](https://blog.cmkg.org/hubfs/catman_report_card.png) ](https://blog.cmkg.org/blog/http/blog.cmkg.org/blog/scorecard_category-management-in-retail_02) ## [Category Management in Retail Scorecard: Compare Part 1 Results](https://blog.cmkg.org/blog/http/blog.cmkg.org/blog/scorecard_category-management-in-retail_02) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) Last week’s blog (Category Management in Retail is changing — how are you keeping up?) explained why Retailers need to have well-defined and articulated strategies and outlined what a solid strategy should include. Remember that strategies defining category management in retail create the foundation for achieving your goals and objectives as an organization. That’s why we included a questionnaire as part of last week’s post — so individuals can start to understand where opportunities exist. This week, we dive into the results first … Then, we explain the next part of the evaluation — Part 2: Own Your Category Management Approach. [Read More](https://blog.cmkg.org/blog/http/blog.cmkg.org/blog/scorecard_category-management-in-retail_02) [![](https://blog.cmkg.org/hubfs/catman_report_card.png) ](https://blog.cmkg.org/blog/scorecard_category-management-in-retail_01) ## [Category Management in Retail is changing — how are you keeping up?](https://blog.cmkg.org/blog/scorecard_category-management-in-retail_01) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Category Management](https://blog.cmkg.org/blog/topic/category-management) [Strategic Priorities Work](https://blog.cmkg.org/blog/topic/strategic-priorities-work) The retail industry is changing. Retailers are vying for market share in an increasingly competitive environment. Shoppers are becoming more complex and demanding. Data and technology options are increasing in complexity with more and more big data. Channels are blurring. Retailers have a big opportunity to create well defined strategies and processes that will help align and guide their organizations so that they can achieve their goals and objectives. But where should you begin for category management in retail environments? [Read More](https://blog.cmkg.org/blog/scorecard_category-management-in-retail_01) [Previous](https://blog.cmkg.org/blog/topic/category-management/page/1) [All posts](https://blog.cmkg.org/blog/all) [Next](https://blog.cmkg.org/blog/topic/category-management/page/3) #### Subscribe ### Posts by Audience - [Analytics Work (15)](https://blog.cmkg.org/blog/topic/analytics-work) - [Business Acumen Development (2)](https://blog.cmkg.org/blog/topic/business-acumen-development) - [Business Reviews / Category Reviews (1)](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) - [Career Advancement (1)](https://blog.cmkg.org/blog/topic/career-advancement) - [Category Analytics (7)](https://blog.cmkg.org/blog/topic/category-analytics) - [Category Definition Work (5)](https://blog.cmkg.org/blog/topic/category-definition-work) ### Latest Posts ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. 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