Master Essential Skills & Topics for Retail and CPG

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Developing Shopper-Focused Category Management Scorecards


*Training Topics, Format, or Audience: Scorecards On-Demand Learning Category Management Master’s Level
Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities.