Master Essential Skills & Topics for Retail and CPG

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Integrating Data and Insights Into Your Sales Stories

With more complex data available, along with the sheer amount of data available (or in some cases very limited data!), our tendency is to present too much data and not enough insights. In this session we'll distinguish between facts and insights and  recognize data points relevant to your specific business situation and to your audience (not just talking about YOU and your brand). This virtual classroom training provides teams with the tools and skills to move from presenting data to creating and presenting insights that tie in with the purpose of the presentation for a more focused and relevant presentation. We will use client data in a specific category to draw insights from based on a business opportunity. Whether you have many robust data sources or are in a limited data environment, we'll create an approach to draw insights through some custom, hands-on workshops using your data. This session can be combined with other training topics to create a virtual training series over days, weeks or months. Optimum class size: 10-15 participants Length of session: 120 minutes Cost: Starts at $2,500 USD (includes customized workshops) per session

Leveraging Data for Advanced Shelving Solutions

Course Overview

Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success

This final, but critically important, implementation step is often misunderstood or even forgotten — even though success of your entire category plan relies on effective deployment. Participants understand the most efficient and effective ways for deployment.

Store Clustering Through Store Level and Geodemographic Data

Course Overview

Developing Data Visualization Skills for Better Storytelling, Part 2

*Training Topics, Format, or Audience: Data Work Instructor-Led Course
Are your presentations conveying data in an understandable and compelling way?  

Developing Data Visualization Skills for Better Storytelling, Part 1

*Training Topics, Format, or Audience: Data Work Instructor-Led Course
Data visualization is the graphical representation of information and data. By using visual elements such as charts, graphs, and maps, data visualization enables us to see and understand trends, outliers, and patterns in data. Data visualization helps to tell stories, getting rid of the noise and highlighting the useful information. It is where art and science meet in category management and shopper insights - the data and analytics are the science, and it needs to work together with the visuals (or art) for great storytelling.   In Part 1 (521), we make connections between creative storytelling and analysis, with some great examples of data visualization for different data sets. In Part 2 (522), we show learners how to create data viz for conceptual ideas and non-data outputs, and how to use diagrams and visual metaphors to illustrate relationships and clarify concepts to reinforce their presentation points.