Master Essential Skills & Topics for Retail and CPG

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Refreshing Your Shopper Insights

Many of us were struggling with Shopper understanding prior to the pandemic, but now everything has changed. The Shopper’s behaviors have changed both in brick & mortar and online across different demographic groups, and new trends have emerged. As a result, we also need to press the “reset” button and do a deep dive into understanding the new and evolving Shopper. This course helps guide learners through some of the changes necessary for improved Shopper understanding.