Master Essential Skills & Topics for Retail and CPG

Buy Training from CMKG.ORG including online training, virtual classroom training, or subscription training for teams and individuals. Not sure where to start? Contact us to request a quote, training assessments, or more information.

Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of online courses that will give you the skills to function at an intermediate level in your role in retail / CPG / FMCG. Who should take this course? Those looking for an intermediate understanding of Category Management - including deep-dive analytics and tactics - and/or who are looking to achieve CMA designation at the CPCM level. Buy Intermediate / CPCM Category Management Training Program ($999) or Certification Package ($1,099) from CMKG.ORG

Foundational / CPCA + Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This category management training program spans the foundations of Category Management from the foundational to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

Building Data Competency: Panel Data: Online Training Course from CMKG

Gain an in-depth look at third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behavior so that retailers, sales and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. Building Data Competency: Panel Data walks through examples of key consumer purchase behavior measures, interaction data and demographics in detail. Buy Building Data Competency — Panel Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Building Data Competency: POS Data: Online Training Course from CMKG

Get an in-depth look at retail POS data, including retailer and third-party scanned sales data. Learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that you'll learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin. Buy Building Data Competency: POS Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Measuring Category Health (Baseline & Incremental Drivers): Online Training Course from CMKG

You'll learn how to complete a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. You'll also acquire the skills to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures. Buy Measuring Category Health (Baseline & Incremental Drivers) Course Package ($125) or Value Course ($59) from CMKG.ORG

Retailer Economics and the Product Supply Chain: Online Training Course from CMKG

You'll learn and practice some of the more common retail math and inventory calculations in this course. Many retailers have sophisticated computer programs that perform many of the retail math calculations, but for both retailers and suppliers, it’s important to understand how this “retail math” works. It’s also important to understand how a retailer’s financial statement works, what drives the overall results, and some of the most common retail math calculations that tie in to the results. Income statements, balance sheets, cost of goods sold, shrink, gross margin, gross margin %, markup and markdown, and breakeven point are included in the course. The second half of the course focuses on the product supply chain for the retailer, and covers inventory turnover, inventory days on hand and GMROI. Buy Retailer Economics and the Product Supply Chain Course Package ($125) or Value Course ($59) from CMKG.ORG

Fact-Based Selling: Online Training Course from CMKG

You'll learn how to create a presentation that focuses on a fact-based selling approach. Rather than presenting just data, you'll learn how to present insights from the data. Next, you'll learn how to add these fact-based insights into their presentation that has both logic and flow. Plus, you'll learn how to consider the conditions, needs, limitations and opportunities of their “customer” (either internal or external), and align their presentation to this situation. Buy Fact-Based Selling Course Package ($125) or Value Course ($59) from CMKG.ORG

Store Clustering Through Store Level and Geodemographic Data: Online Training Course from CMKG

This course will give you the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before/after performance. You'll also learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index. Buy Store Clustering Through Store Level and Geodemographic Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Advanced Analytics: Relativity: Online Training Course from CMKG

You'll learn to bring together your skill areas and competencies in pricing, promotion and efficient assortment techniques. From this, a multi-faceted approach to a category health assessment is developed. You'll also learn how to calculate volume thresholds for product assortment, pricing and promotion. From this, the core business drivers can be identified for both sources of volume, and subsequent opportunity identification. Buy Advanced Analytics: Relativity Course Package ($125) or Value Course ($59) from CMKG.ORG

Promotion Analysis Techniques: Online Training Course from CMKG

Promotion is a key driver of incremental sales, as well as a point of differentiation for retailers. In this course, you'll learn what promotion means for retailers, from both a marketing perspective, as well as a promotion/flyer program perspective. You'll learn how retailer promotion planning and execution is completed, and the things that can impact the outcome of a promotion. Promotional assessment is completed, including looking at the incrementality of the promotion, promotional price, ad space and positioning, display support, seasonality and competition. Calculations include lift factor, subsidized sales, incremental sales, correlation and regression analysis, pantry loading, cannibalization, return on investment, and breakeven point. Buy Promotion Analysis Techniques Course Package ($125) or Value Course ($59) from CMKG.ORG

Pricing Strategies and Analysis Techniques: Online Training Course from CMKG

You'll spend Part 1 of this course reviewing retailer strategies that relate to pricing, including price setting definitions, and price rules for the retailer. This includes details on how prices are set, including promotional and new product pricing, based on things like gross margin % or markup %, MSRP, competitive pricing and psychological pricing strategies. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity based costing and slope. You'll learn many different techniques used to assess retailer pricing. Buy Pricing Strategies and Analysis Techniques Course Package ($125) or Value Course ($59) from CMKG.ORG

Space Management Fundamentals: Online Training Course from CMKG

This course will give you the ability to strategically understand shelf space (without the technical requirements). You'll learn about different retailer shelf strategies, including how to maximize shopper friendliness, minimize out of stocks, minimize excess inventory, maximize profit mix and maximize private label placement. You'll also learn about the other important inputs that are required to complete successful space management projects. Terms and calculations covered include linear feet, fixture sizes, facings, shelf capacity, inventory turnover, space productivity, and lost sales. Buy Space Management Fundamentals Course Package ($125) or Value Course ($59) from CMKG.ORG

Efficient Assortment: A Step-by-Step Process: Online Training Course from CMKG

Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It's an enabler to the other steps within the category management plan. In this course, you'll learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work. You'll also learn the steps to complete a manual assortment project, which will give you a foundation from which you can either build your own assortment capabilities, or better understand the assortment tools being used in your own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed. Buy Efficient Assortment: A Step-by-Step Process: Course Package ($125) or Value Course ($59) from CMKG.ORG