Master Essential Skills & Topics for Retail and CPG

Buy Training from CMKG.ORG including online training, virtual classroom training, or subscription training for teams and individuals. Not sure where to start? Contact us to request a quote, training assessments, or more information.

Working with Limited Data: Virtual Classroom Training from CMKG

Despite all the new data sources available in today’s world, many of us still find ourselves in “low data” scenarios, whether it’s in an entire industry, a region, or a category. The good news is that limited data doesn’t mean you can’t do category management — it just means that you have to get more creative and rely more on ad hoc research (like consumer focus groups and insight studies), audit data (like shelf space and number of flyers) and even supplier shipment data (for market information).  This virtual classroom training will give your team the skills to create an effective category management approach in a limited data environment. You'll gain meaningful insights into maximizing data, learn to optimize creative data sources, and better understand the type of collaboration and trust needed between Retailers and Manufacturers.