Key Considerations for Strategic Pricing Analysis

Pricing is one of the tactics of the Marketing Mix. It is an important marketing tool in retailing, and has become much more analytically- and strategically-focused than in the past. Prices vary based on different promotions, and on differing Retailer strategies. A difference of 5 or 10% in price can influence sales and profit significantly. Pricing decisions directly affect category sales, inventory positions and category profitability.
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