Overview: Help teams strengthen their understanding of the shopper and how shopper needs, missions, and behaviors should shape category decisions. This session reinforces the importance of building category strategies and recommendations around shoppers rather than products alone.
How This Can be Tailored:
This session can be delivered virtually or in person and tailored to your business context, category priorities, and target audience. Depending on your needs, the session can incorporate your shopper segments, consumer priorities, retailer/customer strategy, internal language, or market-specific challenges. It can also be adapted to reflect how shopper behavior is changing in an omni-channel environment.
Possible Takeaways:
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Participants may leave with:
- a shopper-centered thinking framework
- a shopper mission or needs template
- practical discussion tools to connect shopper insight to action
- examples of how shopper thinking can influence category strategy, assortment, pricing, promotion, or shelf decisions
Possible eLearning Prework:
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Possible eLearning prework may include:
- Understanding the Shopper
- Retail Fundamentals
- Fundamentals of Category Management
Delivery Format:
Available virtually or in person, and can also be integrated into a broader blended learning solution.
Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.
