Master Essential Skills & Topics for Retail and CPG

Overview: Help teams strengthen their understanding of the shopper and how shopper needs, missions, and behaviors should shape category decisions. This session reinforces the importance of building category strategies and recommendations around shoppers rather than products alone.

Overview: Build a stronger foundation in modern retail and category management by helping teams understand how category management supports better decisions, stronger alignment, and more practical action in today’s retail environment. This topic is especially helpful for onboarding, foundational capability building, or creating a common language across functions.