Retailer, Supplier & Omni-Channel Perspectives

 

Overview:  Explore how category management decisions are influenced by retailer strategy, supplier priorities, and the realities of today’s omni-channel environment. This topic helps teams think more holistically about stores, digital, shopper journeys, and the business context that shapes better category decisions. 

How This Can be Tailored:

 This session can be delivered virtually or in person and customized to reflect your retail environment, organizational perspective, and customer priorities. Depending on the audience, the content can incorporate your retailer/customer strategies, supplier realities, omni-channel considerations, internal team roles, and key areas where stronger alignment is needed. 

Possible Takeaways:

  • Participants may leave with:

    • a retailer vs. supplier perspective framework
    • omni-channel discussion prompts
    • examples of how shopper journeys and channel dynamics affect category decisions
    • tools to support stronger internal or external alignment

Possible eLearning Prework:

  • Possible eLearning prework may include:

    • Retail Fundamentals
    • Fundamentals of Category Management
    • Understanding the Shopper

Delivery Format:
Available virtually or in person, and can also be integrated into a broader blended learning solution. 

Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.

Instructor-Led Training FAQ:

  • What will individuals learn? Each training session (in-person or virtual) has well-defined learning objectives that focus on the most important elements of the topic area.  This is tweaked to meet the unique and specific needs of your team or organization.
  • What is required of individuals? Instructor-led training is designed to be highly interactive, requiring individual engagement online through features like chat, whiteboards, breakout rooms, contests, quizzes, and more. Participants may also have prework assignments and/or post-class homework.
  • Want to customize your training?  Opt for customized training to zero in on areas for skill enhancement. Tailoring your training allows a focus on precise needs, offering flexibility with extended or additional sessions. Customized sessions can also be integrated and complemented with other topics to create a bespoke custom training program.  

 Additional Instructor-Led Topics Available

 In addition to the featured topic areas above, CMKG can also support organizations with customized instructor-led training in the following areas: 

  • Excel Foundations for Retail and Category Teams
  • PowerPoint for Clearer, More Effective Business Communication
  • Collaboration and Joint Business Planning
  • Data to Insights: Strengthening Analytical Thinking
  • Data Visualization for Stronger Communication
  • Presentation Skills and Fact-Based Storytelling
  • Category Management in eCommerce and Omni-Channel Retail
  • Working with Limited Data to Make Better Decisions
  • Private Label Strategy and Capability Building
  • Critical Thinking for Better Business Decisions
  • Business Acumen for Retail and CPG Teams

Looking for something more specific?
We can tailor a topic, combine multiple topics, or design a broader blended learning solution based on your team’s needs, priorities, and desired outcomes.