Last week I talked about how to build Private Label strategy through the category management foundations, with focus on topline category assessment results through market share, demographics and interaction data. As you might remember, Retailers need to ensure these profitable private label brands offer competitive differentiation by using the same strategic category management and fact-based approach for national brands and total category. This post, we are going to dive into private label pricing.

Private Label / Store Brands can be key differentiators for Retailers and can be used as a strategic weapon that separates a Retailer from its competition. Once Shoppers get hooked on a Retailer’s Private Label / Store Brand, they have no choice but to shop there. But how can they achieve this loyalty? Create a better private label strategy with two Category Management Foundations.