Overview: Strengthen understanding of the different types of data available in retail and CPG, including POS, syndicated data, panel data, shipment data, eCommerce data, and internal reporting. This topic helps teams better understand what each source can and cannot answer, and how to use data more intentionally in a modern business environment.
How This Can be Tailored:
This session can be delivered virtually or in person and tailored to your data environment, team responsibilities, and business questions. Depending on your needs, the content can incorporate your internal reports, dashboards, data sources, terminology, retailer/customer lens, and the analytical questions your team is expected to answer. It can also reflect gaps or limitations in your current data environment and how to work with them more effectively.
Possible Takeaways:
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Participants may leave with:
- a retail and CPG data source overview
- a “which data answers which question” reference guide
- practical examples of how multiple data sources connect
- discussion tools to help teams choose the right data for the right question
Possible eLearning Prework:
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Possible eLearning prework may include:
- Retail & CPG Data Sources
- Retail Fundamentals
Delivery Format:
Available virtually or in person, and can also be integrated into a broader blended learning solution.
Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.
