---
title: CMKG - catman cursos en línea | Category Analytics
description: "Category Analytics | CMKG ofrece una capacitación específica y personalizada para estudiantes de todos los niveles en varios formatos, incluyendo: cursos en línea, clases presenciales en su compañía, seminarios en línea y casos de estudio."
---

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[![80653829_thumbnail.jpg](https://blog.cmkg.org/hubfs/80653829_thumbnail.jpg) ](https://blog.cmkg.org/hispano/shopper-en-las-bases-de-catman)

## [Cómo incorporar al Shopper en las bases de Administración de Categorías](https://blog.cmkg.org/hispano/shopper-en-las-bases-de-catman)

 on 27-dic-2016 15:58:40 By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/hispano/author/sue-nicholls-cpsa-founder-president-cmkg) |  0 Comments  | [Category Analytics](https://blog.cmkg.org/hispano/topic/category-analytics)

 Cómo incorporar al Shopper en las bases de Category Management Traducido al español por: Paty López Muchos de nosotros, “olvidamos” al shopper en nuestras revisiones de categorías, de negocios, de surtido, en nuestra planeación de espacios, presentaciones de ventas ó presentaciones internas… Pero… ¿Por qué deberíamos incorporar al “Shopper” en lo que hacemos? De acuerdo con la reciente iniciativa “ CatMan 2.0” de CMA: 

[Read More](https://blog.cmkg.org/hispano/shopper-en-las-bases-de-catman)

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