--- title: Serve shoppers better with CMKG, Learning & Training Experts | Shopper Marketing Work description: Shopper Marketing Work | Stay ahead the easy way - online and virtual team retail category management training packed with essential skills and topics for both retail and CPG teams. --- - [**](https://www.facebook.com/hiCmkg/) - [**](https://twitter.com/catmanknowledge) - [**](https://www.linkedin.com/company/category-management-knowledge-group/) - [** Shop Training](https://shoptraining.cmkg.org) - [** info@cmkg.org](mailto:info@cmkg.org) - ** +1 (403) 660-6620 [![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org) # Master Essential Skills & Topics for Retail and CPG #### Buy Training from CMKG.ORG including [online training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/online-training), [virtual classroom training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/virtual-classroom-training), or [subscription training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/member-subscription) for [teams](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/team-training) and [individuals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/individual-training). Not sure where to start? [Contact us](https://www.cmkg.org/request-info-or-get-a-quote-for-team-training-cmkg.org) to request a quote, training assessments, or more information. ## [Shopper Insights Training Program, Levels 1–3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-levels-1-2-3-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [Advanced Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/advanced-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-3-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-2-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-1-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Understanding and Marketing to Your Shopper](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-and-marketing-to-your-shopper-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [Advanced Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/advanced-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) Course Overview ## [Shopper Marketing: Applying a New Tactic Into Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-shopper-marketing-applying-a-new-tactic-into-category-management-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management) [Master’s Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/masters-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories. [All Available Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/all) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **