Master Essential Skills & Topics for Retail and CPG

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Shopper Insights Training Program, Levels 1–3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 3

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 2

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Shopper Insights Training Program, Level 1

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.    Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights.  Program Details   Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 6, live Virtual Training sessions, 25+ recorded Virtual Training sessions, and CMKG-exclusive resources.

Understanding and Marketing to Your Shopper

Course Overview  

Shopper Marketing: Applying a New Tactic Into Category Management

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories.