--- title: Serve shoppers better with CMKG, Learning & Training Experts | Shopper Insights Work description: Shopper Insights Work | Stay ahead the easy way - online and virtual team retail category management training packed with essential skills and topics for both retail and CPG teams. --- - [**](https://www.facebook.com/hiCmkg/) - [**](https://twitter.com/catmanknowledge) - [**](https://www.linkedin.com/company/category-management-knowledge-group/) - [** Shop Training](https://shoptraining.cmkg.org) - [** info@cmkg.org](mailto:info@cmkg.org) - ** +1 (403) 660-6620 [![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org) # Master Essential Skills & Topics for Retail and CPG #### Buy Training from CMKG.ORG including [online training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/online-training), [virtual classroom training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/virtual-classroom-training), or [subscription training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/member-subscription) for [teams](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/team-training) and [individuals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/individual-training). Not sure where to start? [Contact us](https://www.cmkg.org/request-info-or-get-a-quote-for-team-training-cmkg.org) to request a quote, training assessments, or more information. ## [Shopper Insights Training Program, Levels 1–3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-levels-1-2-3-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [Advanced Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/advanced-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 30 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-3-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-2-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Shopper Insights Training Program, Level 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-1-shopper-insights-training-program-online-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [Shopper Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-training) [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level) [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-program) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work) [Shopper Satisfaction Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-satisfaction-strategies) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-journey-path-to-purchase) This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing. Who should take this course? Individuals and teams looking for a more strategic approach within shopper insights. Program Details Approx. 10 hours course time No prerequisites Includes access to Annual Learning Subscription, including 25+ recorded Virtual Training sessions, and CMKG-exclusive resources. ## [Consumer and Shopper Analytics and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-consumer-and-shopper-analytics-and-insights-skill-development-training-program-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Data and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/data-and-insights) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction. Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG ## [Creating Category Reviews to Reflect the Omni-Channel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/creating-category-reviews-to-reflect-the-omni-channel) ***Training Topics, Format, or Audience: ** [Omni-Channel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/omni-channel) [Category Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-analytics) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions) [In-Person Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/in-person-learning) [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course) [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) [New & Relevant](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/new-relevant) In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. Category reviews focused on a single channel are no longer sufficient to meet changing Consumer and Shopper needs, and this requires organizations to move beyond traditional data sources into some new and exciting territory. In this course learners will see examples of new data, measures and insights that are available for a deeper Shopper understanding and how they affect the category review process. ## [The Why Assessment: Shopper Insight is the Missing Puzzle Piece](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-the-why-assessment-shopper-insight-is-the-missing-puzzle-piece-online-training-course-from-cmkg) ***Training Topics, Format, or Audience: ** [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning) [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management) [Master’s Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/masters-level) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. ## [Changing Shopper Behavior During & After the Pandemic](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/changing-shopper-behavior-during-after-pandemic) ***Training Topics, Format, or Audience: ** [Career Advancement](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/career-advancement) [Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/strategy) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) This course provides new and relevant insights into changing Shopper behaviors as a result of COVID-19 and different perspectives on the implications for future business. We also introduce a COVID-19 Resources Tool to help learners to navigate through the rapidly changing shopper and industry. ## [The Latest and Greatest Shopper Insights Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/latest-greatest-shopper-insights-data) ***Training Topics, Format, or Audience: ** [Career Advancement](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/career-advancement) [Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/strategy) [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work) [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course) [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work) [New & Relevant](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/new-relevant) In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data. In this course, through collaboration with some top Shopper data/insights solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding. Some of the impacts of the COVID-19 virus are also addressed. [All Available Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/all) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **